The research was conducted in August/September 2022, with the findings indicating that independent retailers – those closest to shoppers – firmly believe that it is the price flash on a price marked pack (PMP) – rather than the specific price point itself – that triggers consumer purchase.

Eight in ten of the retailers questioned agree that their shoppers like price marked packs. A similar proportion (78%) agreed that PMPs demonstrate good value for money to shoppers, which is consistent with the consumer research TWC has conducted.

Tom Fender, Development Director at TWC commented “There is no doubt that consumers like price marked packs and their role in communicating value is critical at this time with the ongoing impact of the cost-of-living crisis. Independent retailers have their own challenges in managing the rising business costs of running their stores – and product margins need to reflect retailers’ costs in 2022 as well as wholesalers’ margins too.

“From speaking to retailers, we are hearing that many are wanting to give less space on their shelves to PMPs because their margins are just not big enough to be sustainable.  This seems like a real shame.  Consumers love PMPs.  Retailers want to stock PMPs because they know consumers love PMPs….but the margin has to work for all parties: the consumer, the retailer, the supplier and the wholesaler.  With costs increasing across the board in grocery stores, I can totally understand why retailers and wholesalers are asking suppliers to embrace PMPs with higher price points and an improvement in margin to ensure to ensure the independent sector remains viable for everyone in the supply chain.”

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The research identifies that Amazon could make a substantial share steal of the Grocery market and that supermarkets may start to lose dominance especially with the younger generation and more affluent shoppers.  It also highlights that the online delivery trend that is here to stay and will only get bigger with Convenience stores needing to increase their participation in order to combat Amazon growth.

Extensive report

The comprehensive and extensive report, which became available through TWC from 15th April (https://twcgroup.net/register-twc-trends-1/) reveals the very latest perceptions, thoughts and behaviours of 1,200 consumers in retail convenience, hospitality, food service and wholesale.  It has been put together in response to a market gap for straightforward sentiment research and opinion mining on current and future trends and as part of the report the opinion mining has been overlaid with incisive interpretation and calls to action.

Tom Fender, Development Director at TWC, said, “We are delighted to present the first TWC Trends report which has allowed us to dig into what is happening in the market – and most importantly why – and identify emerging future trends.

Amazon Fresh

“Here at TWC, we believe that although Amazon is discussed a lot as a threat to our channel, the fact that 72% of the population has an account really emphasizes that threat. And now, it is now a double threat with the launch of Amazon Fresh and a triple threat with its investment in Deliveroo.

Their online platform may not impress Gen Z but their food to go and delivery solutions are sure to be winning hearts and minds in this consumer cohort.

What we are most impressed with is the knowledge Amazon has on its customers which all comes from an obsession to gather, analyse and interpret data.  This is something which many people in retail overlook.  It is the fuel of their engine!”

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