The not-for-profit body is delivering the Deposit Return Scheme (DRS) across Northern Ireland, Scotland and England. The scheme is due to go live in October 2027.

With a new brand icon that will appear on all in-scope bottles, cans and return points associated with the DRS, Exchange for Change “reflects the scheme’s core purpose” it has been designed to become the single, recognisable identifier of the scheme.

Describing it as a “consistent visual marker”, it will support correct participation at the point of return and give a clear, unified message across packaging and infrastructure.

The DMO worked with Uncommon Creative Studio, a global creative agency with experience in major brand projects, on the development of the brand and logo.

CEO at Exchange for Change, Russell Davies said: “Our new name reflects what this scheme is about – making a simple change that has the power to transform streets, communities and recycling habits across the UK.

“The brand icon is intended to become synonymous with the scheme itself, providing a consistent visual cue that supports participation and helps drive cleaner streets and communities.

“We’re excited to take this next step and will keep working closely with partners across the UK, supporting them in preparing for the launch of the scheme and making sure that together we deliver real change and a scheme that works for everyone.”

Exchange for Change will work closely with drinks producers, retailers, wholesalers and hospitality to support the adoption of the scheme logo on labels and packaging. Formal issuance of the scheme logo and detailed guidance on how and when to apply it – including placement, sizing and approved formats – will be shared in the coming weeks, giving businesses time to prepare artwork updates ahead of the scheme’s introduction.

Under the regulations, the logo will be a required part of container design for drinks included in the scheme (PET plastic, aluminium and steel, 150ml-3l), helping customers recognise in-scope items and understand how to return them.

The post Trading name for UK DMO revealed first appeared on Neighbourhood Retailer.

A not-for-profit organisation, the UK Deposit Management Organisation Ltd (UK DMO) is business-led, created to “deliver one of the most significant environmental infrastructure programmes in a generation”.

A money-back scheme for single-use drinks containers, which will incentivise people to recycle their drinks bottles and cans to redeem their deposits, the DRS will come into effect here in October 2027.

From that date, when people buy drinks containers made from PET plastic, steel and aluminium between 150ml and 3 litres, they will pay a small deposit – which they will get back in full when they return the empty container for recycling.

Legislation for Northern Ireland and England came into force on 27^th January 2025, thus enabling the appointment of the scheme administrator – known as the DMO – in April this year.

The DMO will now begin engaging with partners including the three governments, businesses including drinks producers and retailers, consumer and environmental groups to design and operate a scheme which works for everyone.

It is governed by a Board that brings together voices from across the drinks and retail sector in all three nations, with members having been nominated by trade associations representing both large and small producers, major supermarkets, small convenience stores and wholesalers from across NI, England and Scotland.

The DMO’s responsibilities include designing and operating the systems that make the scheme work – from producer registration to logistics, finance, fraud prevention and public communications.

Northern Ireland Food and Drink Association Executive Director, Michael Bell said food and drink manufacturers want the “smoothest possible operation for consumers, for industry and for delivering for the environment”.

“In Northern Ireland, we have seen how DRS has developed in the Republic of Ireland and we have been working with government and industry colleagues on the development of a similar scheme for the UK,” said Michael Bell.

“We look forward to working with DMO as the delivery of the scheme progresses.”

In a joint statement, the UK DMO Board said: “DRS is an opportunity to deliver a transformational step forward in the circular economy in the UK and the appointment of the DMO is a major milestone in that journey.

“We don’t underestimate the scale of the challenge, but our aim is simple – to build a system that’s fair, efficient and easy to use. Our work is already underway, and we’ll be working closely with governments, businesses of all sizes, environmental groups and consumer bodies to move forward as quickly as possible.”

Producers, retailers and other interested parties are encouraged to visit the UK DMO website and register their interest in getting updates at https://ukdmo.co.uk

The post UK DMO begins work on delivery of Deposit Return Scheme first appeared on Neighbourhood Retailer.