{"id":25806,"date":"2023-01-16T11:39:59","date_gmt":"2023-01-16T11:39:59","guid":{"rendered":"https:\/\/neighbourhoodretailer.com\/?p=25806"},"modified":"2023-01-16T11:39:59","modified_gmt":"2023-01-16T11:39:59","slug":"jti-uk-repositions-sovereign-blue-rrp-to-join-ultra-value-offering","status":"publish","type":"post","link":"https:\/\/neighbourhoodretailer.com\/jti-uk-repositions-sovereign-blue-rrp-to-join-ultra-value-offering\/","title":{"rendered":"JTI UK repositions Sovereign Blue RRP to join ultra-value offering"},"content":{"rendered":"<p><strong>Leading tobacco manufacturer JTI (Japan Tobacco International) has repositioned Sovereign Blue\u2019s RRP including KS, SK and Sky Blue KS to align with its ultra-value offerings as part of a pricing restructure across its Conventional Tobacco Products portfolio.<\/strong><\/p>\n<p>With price a key consideration for existing adult smokers when deciding which brand to purchase, Sovereign Blue\u2019s RRP (20-pack) will change to \u00a310.65, joining Mayfair Silver and Kensitas Club as part of JTI\u2019s ultra-value range.<\/p>\n<p>Mark McGuinness, Marketing Director at JTI UK, said: \u201cPrice is an important purchasing factor for existing adult smokers and 80.5% of all sales volumes are currently in the value or ultra-value RMC and RYO sector.<\/p>\n<p>\u201cWe\u2019ve brought Sovereign Blue in line with our other ultra-value options to provide more choice of well-known brands to consumers at this end of the market.<\/p>\n<p>\u201cShoppers will still receive the same high-quality Sovereign Blue product, whilst retailers can maximise the sales opportunity by offering this heritage brand at a new value RRP.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leading tobacco manufacturer JTI (Japan Tobacco International) has repositioned Sovereign Blue\u2019s RRP including KS, SK and Sky Blue KS to align with its ultra-value offerings<\/p>\n","protected":false},"author":32,"featured_media":25807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[1717,761,6886],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/neighbourhoodretailer.com\/wp-content\/uploads\/2023\/01\/Sovereign-Blue-Outers.png","_links":{"self":[{"href":"https:\/\/neighbourhoodretailer.com\/wp-json\/wp\/v2\/posts\/25806"}],"collection":[{"href":"https:\/\/neighbourhoodretailer.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neighbourhoodretailer.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neighbourhoodretailer.com\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/neighbourhoodretailer.com\/wp-json\/wp\/v2\/comments?post=25806"}],"version-history":[{"count":1,"href":"https:\/\/neighbourhoodretailer.com\/wp-json\/wp\/v2\/posts\/25806\/revisions"}],"predecessor-version":[{"id":25808,"href":"https:\/\/neighbourhoodretailer.com\/wp-json\/wp\/v2\/posts\/25806\/revisions\/25808"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neighbourhoodretailer.com\/wp-json\/wp\/v2\/media\/25807"}],"wp:attachment":[{"href":"https:\/\/neighbourhoodretailer.com\/wp-json\/wp\/v2\/media?parent=25806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neighbourhoodretailer.com\/wp-json\/wp\/v2\/categories?post=25806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neighbourhoodretailer.com\/wp-json\/wp\/v2\/tags?post=25806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}