{"id":30182,"date":"2023-11-20T11:18:41","date_gmt":"2023-11-20T11:18:41","guid":{"rendered":"https:\/\/neighbourhoodretailer.com\/?p=30182"},"modified":"2023-11-20T11:18:41","modified_gmt":"2023-11-20T11:18:41","slug":"kp-snacks-launches-new-go-grab-the-butterkist-media-campaign","status":"publish","type":"post","link":"https:\/\/neighbourhoodretailer.com\/kp-snacks-launches-new-go-grab-the-butterkist-media-campaign\/","title":{"rendered":"KP Snacks launches new \u2018Go Grab the Butterkist\u2019 media campaign"},"content":{"rendered":"<p><strong>KP Snacks has launched a new media campaign to drive the association of the UK\u2019s number one popcorn brand, Butterkist, with relaxing evening occasions.<\/strong><\/p>\n<p>Running until the end of the year, the campaign will feature on online video services including Sky, Vevo, and YouTube, as well as across social media platforms.<\/p>\n<p>Designed to engage consumers and capitalise on the strength of evening sharing occasions at home in front of the tv, the new campaign references key entertainment moments from popular shows including\u00a0<em>I\u2019m A Celebrity Get Me Out Of Here<\/em>\u00a0and\u00a0<em>Strictly Come Dancing<\/em>. The campaign encourages shoppers to \u201cGo Grab the Butterkist\u201d to make unmissable entertainment moments more delicious and enjoyable.<\/p>\n<p>Leading the popcorn segment with a 35.9% share<sup>[1]<\/sup>, nearly twice the size of the nearest branded competitor, Butterkist is the nation\u2019s favourite popcorn, ideal for sharing occasions. The CSN Sharing segment is growing strongly +13.4%<sup>[2]<\/sup>\u00a0and the new campaign maximises on this by spotlighting Butterkist\u2019s 100g sharing bags.<\/p>\n<p>Rachael Rayner, Brand Manager, KP Snacks said: \u201cAs the nation\u2019s favourite popcorn brand, Butterkist is the perfect choice for making shared entertainment moments\u00a0lighter, tastier and more fun. We are delighted to have launched this new media campaign, establishing Butterkist as the ideal accompaniment to much-loved TV moments while driving overall brand growth.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><em><sup>[1]<\/sup><\/em><em>\u00a0<\/em><em><sup>Nielsen IQ, Total Coverage, Total Popcorn Value, MAT\u00a0\u00a0<\/sup><\/em><em><sup>07.10.23<\/sup><\/em><\/p>\n<p><em><sup>[2]<\/sup><\/em><em>\u00a0\u00a0<\/em><em><sup>Nielsen IQ, Total Coverage, Total Value, MAT\u00a0\u00a0<\/sup><\/em><em><sup>07.10.23<\/sup><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>KP Snacks has launched a new media campaign to drive the association of the UK\u2019s number one popcorn brand, Butterkist, with relaxing evening occasions. Running<\/p>\n","protected":false},"author":32,"featured_media":30183,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,2,187],"tags":[783,7310,356,761],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/neighbourhoodretailer.com\/wp-content\/uploads\/2023\/11\/KP-Still-Butterkist.png","_links":{"self":[{"href":"https:\/\/neighbourhoodretailer.com\/wp-json\/wp\/v2\/posts\/30182"}],"collection":[{"href":"https:\/\/neighbourhoodretailer.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neighbourhoodretailer.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neighbourhoodretailer.com\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/neighbourhoodretailer.com\/wp-json\/wp\/v2\/comments?post=30182"}],"version-history":[{"count":1,"href":"https:\/\/neighbourhoodretailer.com\/wp-json\/wp\/v2\/posts\/30182\/revisions"}],"predecessor-version":[{"id":30184,"href":"https:\/\/neighbourhoodretailer.com\/wp-json\/wp\/v2\/posts\/30182\/revisions\/30184"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neighbourhoodretailer.com\/wp-json\/wp\/v2\/media\/30183"}],"wp:attachment":[{"href":"https:\/\/neighbourhoodretailer.com\/wp-json\/wp\/v2\/media?parent=30182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neighbourhoodretailer.com\/wp-json\/wp\/v2\/categories?post=30182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neighbourhoodretailer.com\/wp-json\/wp\/v2\/tags?post=30182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}