www.jtiadvance.co.uk<\/a>).<\/p>\nActing as a back-up to their sales service, the site features step-by-step guides and valuable information to help retailers through the transition.<\/p>\n
The company is also upskilling its award-winning sales force to deliver expert category management advice and support.<\/p>\n
\u201cWe\u2019re taking a really collaborative approach with retailers, and we\u2019ve built up the JTI Advance site,\u201d he said. \u201cSome 16,000 people have now signed up to it.\u201d<\/p>\n
The JTI team have asked retailers to use the principles of ARTIST, with a particular focus on availability \u2013 the \u2018A\u2019 – and range \u2013 the \u2018R\u2019 to manage the category successfully.<\/p>\n
The acronym\u2019s first \u2018T\u2019 is training, and JTI ask retailers to ensure staff are well trained on the law surrounding the sale of tobacco.<\/p>\n
According to JTI, training is a crucial part of keeping staff and customers informed about the changes.<\/p>\n
\u201cThere needs to be experience at the point of purchase, and staff need to know what information to give customers from day one,\u201d Jeremy said.<\/p>\n
\u201cIf a customer comes in asking for ten Benson and Hedges only to be told \u2018we haven\u2019t got them\u2019, that customer is likely to turn around and walk out without buying anything.\u201d<\/p>\n
According to JTI\u2019s statistics, some 26 per cent of customers will simply turn on their heel if their brand isn\u2019t available and not buy anything.<\/p>\n
Jeremy added: \u201cStaff should be able to say, \u2018ten Benson and Hedges are no longer available, but we have got X, Y, Z.<\/p>\n
\u201cEnsuring expertise is available at the point of purchase and at the till will be key.\u201d<\/p>\n
Johnathan said: \u201cThere are lots of learning curves for everyone involved in this. But retailers should rest assured that help is at hand and there will be a number of channels explored to provide them with the assistance they need.\u201d<\/p>\n
Worth \u00a315 billion a year the UK tobacco market, remains a pivotal category for many retailers.<\/p>\n
JTI have produced a colourful video explaining the deadlines and best practices to adopt to manage the changes. Available at the JTI Advance<\/a> website, the short film illustrates the legislative changes, and reinforces the different phases of action retailers need to take.<\/p>\nThey can also speak to their local JTI representative or call the JTI Customer Careline on 0800 163 503 to arrange a visit.<\/p>\n","protected":false},"excerpt":{"rendered":"
JTI\u2019s Jeremy Blackburn and Jonathan Yajima tell Neighbourhood Retailer it\u2019s \u201dbusiness as usual\u201d for retailers ahead of\u00a0new tobacco rules Uncertainty among retailers ahead of plain<\/p>\n","protected":false},"author":11,"featured_media":3364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,182],"tags":[11],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/neighbourhoodretailer.com\/wp-content\/uploads\/2016\/03\/JTI-launches-Your-Guide-Through-Change-1.png","_links":{"self":[{"href":"https:\/\/neighbourhoodretailer.com\/wp-json\/wp\/v2\/posts\/3357"}],"collection":[{"href":"https:\/\/neighbourhoodretailer.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neighbourhoodretailer.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neighbourhoodretailer.com\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/neighbourhoodretailer.com\/wp-json\/wp\/v2\/comments?post=3357"}],"version-history":[{"count":3,"href":"https:\/\/neighbourhoodretailer.com\/wp-json\/wp\/v2\/posts\/3357\/revisions"}],"predecessor-version":[{"id":3365,"href":"https:\/\/neighbourhoodretailer.com\/wp-json\/wp\/v2\/posts\/3357\/revisions\/3365"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neighbourhoodretailer.com\/wp-json\/wp\/v2\/media\/3364"}],"wp:attachment":[{"href":"https:\/\/neighbourhoodretailer.com\/wp-json\/wp\/v2\/media?parent=3357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neighbourhoodretailer.com\/wp-json\/wp\/v2\/categories?post=3357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neighbourhoodretailer.com\/wp-json\/wp\/v2\/tags?post=3357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}