£50k promo prize for one lucky independent
MONDELĒZ launched major cash promotion for independent convenience stores only
Mondelēz most recent promotion was only available to independent convenience stores. The new “Win-Win” competition, ran from mid-July to mid-August. “WIN-WIN” was a multi-brand competition across the Cadbury, Maynards Bassetts and Trebor singles range, offering one retailer the chance to win up to £25,000 for their store and up to £25,000 for their chosen charity.
The “Win-Win” competition, offered a total prize fund value of over £140,000, ran across more than 50 products from the company’s iconic brands Cadbury, Trebor and Maynards Bassetts. Retailers who bought any participating case at a wholesale depot, cash and carry or via their usual delivery service this summer had a chance of finding a winning ticket inside the case.
The promotion was designed to help retailers capitalise on these crucial products throughout the summer and beyond as on-the-go shopping missions are expected to increase. Single confectionery products should form the basis of any convenience retailer’s range to encourage impulse and planned purchases of shoppers’ favourite treats.
Alisdair Hamilton, National Operations & Field Controller at Mondelēz International said “Independent convenience retailers have always been incredibly important partners to our business, so we wanted this promotion to reward those who have worked tirelessly to serve local communities throughout the pandemic and beyond. With prizes available for both the retailer and their community cause, we hoped to give our customers a little boost this summer through our leading singles confectionery ranges.
“Charitable spirit is in our DNA and our brands’ heritage – in fact the Cadbury brothers’ conviction that investing in local communities is good for business was revolutionary for their time. This “Win-Win” competition was one way in which we are keeping the brothers’ ethos alive by rewarding our valued customers and their communities.”
Retailers can also find further details on how to boost their sales at https://www.deliciousdisplay.co.uk/retailertsandcs