Increased spending on brands and seasonal favourites in Northern Ireland
Some £4.36 billion rang through the tills of grocers in Northern Ireland, in the year to 3rd November.
Representing an increase of 3.3% compared to last year, shoppers made more trips to stores and spent an additional £139 million.
Grocery inflation in Northern Ireland now stands at 4.19%.
Northern Ireland shoppers have spent an additional £115 million on their favourite brands, an increase of 5.0% year-on-year, boosting branded value share to 55.3%, while own-label share fell to 42.9%, although shoppers spent an additional £34 million on these products.
Eimear Faughnan, Head of Retail at Kantar said that promotional activity remains strong, accounting for 22% of value sales, with shoppers spending almost £1 billion on promotional deals.
“In the latest 12 weeks, Northern Irish shoppers stocked up for Halloween, spending £6.4 million on chocolate confectionery and sweet treats,” said Eimear.
Meanwhile, Tesco continues to lead in market share performance, holding 35.6% of the market, up 5.2% compared to last year. This growth is driven by an increase in the number of trips to stores, which has contributed an additional £126 million to its performance.
Sainsbury’s holds a 16.6% market share, with sales up 3.8% year-on-year. Shoppers increased their number of trips by 6.8%, averaging 51.6 trips per year to the grocer, which added £46 million to its overall performance.
Asda holds 16.4% of the market, up 5.9% over this period, with increases in volume per trip and new shoppers contributing a combined additional £40 million to their performance. Lidl holds a 9% market share, up 2.4% year-on-year, as new shoppers boosted overall performance by £3.6 million.
