Discount retailer pilots new rewards app in its 41 Northern Ireland stores

Discount retailer pilots new rewards app in its 41 Northern Ireland stores

It was ‘app-y hour all day long at Poundland when shoppers at its 41 Northern Ireland stores were the first in the country to take advantage of its new ‘Poundland Perks’ app.

The new Poundland Perks app launched on Friday 17th November and extends a small-scale pilot that’s been running at its four Isle of Wight stores.

And to celebrate, the retailer’s mascot, Poundhound was on hand at CastleCourt store in Belfast from 10am to ‘twerk for perks’.

Poundland Perks, which is available in both the Apple and Google Play stores, brings new technology to Poundland as it expands its digital services.

On the Isle of Wight the app has been a hit with almost 10% of the island’s population downloading it, and by rolling it out to Northern Ireland Poundland will gain even greater customer feedback ahead of an expected wider UK launch next year.

The new app will offer points and exclusive discounts only available to users and the opportunity to spend and earn as shoppers receive points on purchases which can be redeemed for vouchers.


Poundland regional manager for Northern Ireland, Maggie Jardine said it’s exciting times for the retailer as it continues to expand, both in terms of store openings and now its digital presence.

“We’re delighted that customers at our 41 stores across Northern Ireland will be some of the first to have access to Poundland Perks – we’re excited about giving them our customers even more ways to shop and access to the amazing value we offer,” said Maggie Jardine.

“We’ve been listening to our customers and we know the app will be popular. The Northern Ireland pilot will really help us shape the technology, so it completely meets the needs of our customers.

“It’s really clever too, Poundland Perks users will automatically have their discounts applied at the check-outs so the shopping process is simple.”