The festive initiative runs from 26 September – 18 December, promising huge value deals on high demand products, including one week of double deals. Retailers taking part can be promised a significant spike in sales throughout the three months, with data from 2021 showing a 20% growth in sales from the previous year.

12 Deals of Christmas has become Henderson Wholesale’s flagship footfall and sales driving initiative for its stores, which sees the wholesaler invest around £1.7M to provide the cut price deals for retailers to offer shoppers.

Since its inception in 2016, retail sales have experienced growth of over 67% after generating over £5.9M sales in 2021.

The campaign takes on added significance this year as millions of households across Northern Ireland are feeling the effects of rising household costs, as the cost of living crisis continues to take a grip on the country.

Sara Murphy, Marketing Manager at Henderson Group says this was ever present when creating the campaign for 2022: “We have retailers in every city, town, village and community across Northern Ireland, whose shoppers rely on them to be trusted and provide value where they possibly can.

“This year we launched Mega Deals, where shoppers can take advantage of a vastly cut price, high demand product each week, which our research shows is helping shoppers with their essential shops through the week.

“Christmas is weighing heavily on consumers’ shoulders this year, so we are conscious that our deals will have quite an expectation to help towards that long shopping list for the festive season. 12 Deals comprises a total of 13 products across 12 weeks that can not only be stored away for Christmas but will also be useful for any day use in the run-up when budgeting is even tighter.”

Shoppers agree, with over 80% stating SPAR’s 12 Deals of Christmas campaign offers were better than supermarket prices*, with 71% saying the campaign would make them want to shop at SPAR, EUROSPAR and ViVO branded stores more often*.

Sara continued: “The direct feedback from shoppers, alongside the sharp sales growth over the past six years, shows this is a campaign that resonates and delivers for retailers. There is a deal for everyone, and the anticipation for the 2022 deals is great. We’re excited for them to land in stores in the run up to Christmas.”

Retailers will also benefit from a fully integrated marketing campaign, marking an investment of over £525,000 alone. TV ads will feature families who have gotten carried away with the deals, unable to resist a bargain, while adshels and 48-sheets will complement radio and social media activity, engaging with some of Northern Ireland’s most well-known faces.

Week one of 12 Deals of Christmas kicks off Monday 26^th September, with 10 and 12 packs of Coke, Diet Coke, Coke Zero, Fanta and Fanta Zero less than half price at £3.25. For more, visit spar-ni.co.uk.

The post SPAR NI’s 12 Deals of Christmas returns promising retailers festive basket spend spike first appeared on Neighbourhood Retailer.

This year’s 12-week campaign heralds seven weeks of enhanced double deals for 2021, with a range of giveaways worth £12,000 and will implement a fully integrated marketing campaign to boost footfall and basket spend for its retailers.

A commercial campaign which continues the creative SPAR adopted for its 60^th Anniversary in Northern Ireland, will feature ads across TV, on-demand and digital channels, accompanying a series of ‘destress your festive prep’ content to be fed across all SPAR, EUROSPAR and VIVO branded social media over the next three months, in the run up to Christmas.

The group has invested £1.6 million in this year’s 12 Deals of Christmas initiative, which was launched in 2016 as a way for their retailers to increase footfall, basket spend and position their stores as a Christmas shopping destination for consumers.

Sara Murphy, Marketing Manager at Henderson Group, commented: “The weeks and months leading up to Christmas provide a unique opportunity within retailing to harness consumer spending.

“As a result of Covid-19, 2020 saw an increase in savvy shopping behaviour, with basket spend determined by trends in ‘stocking up’ and maximised by promotional and value driven deals. The 12 Deals initiative generated sales of £4.4 million for retailers last year.”

The investment the Group has made in the initiative provides a collective saving for shoppers of up to £45* across festive essentials with all the deals combined.

Sara said: “Realising the opportunity to maximise sales, we have implemented an enhanced 12-week strategy promoting weekly deals at market leading prices across our network of over 500 stores.

“We are using media channels which aim to target a wider shopper profile to further reach consumers and will incentivise shoppers in-store with a weekly giveaway of £500 vouchers worth £5,500 over 11 weeks, with a grand finale cash prize for one lucky shopper of £6,500, just in time for Christmas.”

Each deal will be available, while stocks last, for one week in all participating SPAR, EUROSPAR, VIVO, VIVOXTRA and VIVO Essentials stores and supermarkets across Northern Ireland and revealed weekly exclusively on SPAR and EUROSPAR NI’s social media platforms.

Caption: Sara Murphy, Marketing Manager at Henderson Group launches the 2021 12 Deals of Christmas campaign with Olivia Nash who has been part of SPAR NI’s 60 year celebration throughout the year.

The post Henderson launches 12 Deals of Christmas deals for retailers first appeared on Neighbourhood Retailer.