Henderson launches 12 Deals of Christmas deals for retailers
SPAR, EUROSPAR, ViVO, ViVOXTRA and ViVO Essentials retailers in Northern Ireland are taking the stress out of the festive preparations as Henderson’s annual 12 Deals of Christmas initiative returns.
This year’s 12-week campaign heralds seven weeks of enhanced double deals for 2021, with a range of giveaways worth £12,000 and will implement a fully integrated marketing campaign to boost footfall and basket spend for its retailers.
A commercial campaign which continues the creative SPAR adopted for its 60th Anniversary in Northern Ireland, will feature ads across TV, on-demand and digital channels, accompanying a series of ‘destress your festive prep’ content to be fed across all SPAR, EUROSPAR and VIVO branded social media over the next three months, in the run up to Christmas.
The group has invested £1.6 million in this year’s 12 Deals of Christmas initiative, which was launched in 2016 as a way for their retailers to increase footfall, basket spend and position their stores as a Christmas shopping destination for consumers.
Sara Murphy, Marketing Manager at Henderson Group, commented: “The weeks and months leading up to Christmas provide a unique opportunity within retailing to harness consumer spending.
“As a result of Covid-19, 2020 saw an increase in savvy shopping behaviour, with basket spend determined by trends in ‘stocking up’ and maximised by promotional and value driven deals. The 12 Deals initiative generated sales of £4.4 million for retailers last year.”
The investment the Group has made in the initiative provides a collective saving for shoppers of up to £45* across festive essentials with all the deals combined.
Sara said: “Realising the opportunity to maximise sales, we have implemented an enhanced 12-week strategy promoting weekly deals at market leading prices across our network of over 500 stores.
“We are using media channels which aim to target a wider shopper profile to further reach consumers and will incentivise shoppers in-store with a weekly giveaway of £500 vouchers worth £5,500 over 11 weeks, with a grand finale cash prize for one lucky shopper of £6,500, just in time for Christmas.”
Each deal will be available, while stocks last, for one week in all participating SPAR, EUROSPAR, VIVO, VIVOXTRA and VIVO Essentials stores and supermarkets across Northern Ireland and revealed weekly exclusively on SPAR and EUROSPAR NI’s social media platforms.
Caption: Sara Murphy, Marketing Manager at Henderson Group launches the 2021 12 Deals of Christmas campaign with Olivia Nash who has been part of SPAR NI’s 60 year celebration throughout the year.