From 7^th June, every £2 Lotto line will give players two chances to win – all for the same price and with the same number of balls to choose from, with a new two-round format every draw.

The change improves players’ chances of winning any prize from 1-in-9.3 to 1-in-4.9 and is expected to more than double the number of Lotto millionaires from around 140 a year to around 345.

As the nation’s ‘millionaire maker’, the new Lotto format will be the perfect complement to the UK’s first £1bn+ mega-jackpot game, which is coming this summer with the launch of a UK-specific version of Powerball. This will see UK players playing alongside their US counterparts for a chance to win the mega, shared jackpot – which will be paid out over 30 years to UK jackpot winners. The game is expected to deliver around £1bn more to UK Good Causes over the first five years, with over 30% of the ticket price returned to UK Good Causes.

Allwyn CEO, Andria Vidler said: “We are delivering on our promise to bring more games, more entertainment and more innovation to The National Lottery.

“With extensive upgrades to our digital and retail channels now complete, we have a fantastic summer lined up, as we are now able to bring these exciting new games to our players.”

Tickets for new Lotto will go on sale from Sunday 7^th June*, with the first draw taking place on Wednesday 10^th June. The Lotto draws will continue to take place at around 8pm every Saturday and Wednesday.

The new two-round structure will see two sets of six main balls and a Bonus Ball drawn using two separate draw machines. This means a player could win in Round 1, Round 2, or both rounds, all from a single Lotto line.

Founded in 1992, Powerball is the world’s biggest rolling jackpot game, with an uncapped jackpot starting at £12m and transformational prizes on offer. In addition to making its biggest-ever winner of over $2.04bn in 2022, over the past 34 years, Powerball has generated an estimated $38bn for good causes, including education and scholarships, veteran services, parks and recreation, and more.

Powerball is launching in the UK in partnership with the Multi-State Lottery Association (MUSL) – a non-profit association owned and operated by its member lotteries. With 48 US-based lotteries already participating in Powerball, Allwyn will be launching a tailored version of the game for UK players.

Priced at £4 per line, this will see them playing for a chance to win the shared jackpot, paid out over 30 years for UK winners, by matching five main numbers plus the Powerball.

More info on the two new games can be found here: Powerball: https://www.national-lottery.co.uk/powerball / Lotto: https://www.national-lottery.co.uk/new-lotto / Lotto HotPicks: https://www.national-lottery.co.uk/new-lotto-hotpicks

*Game launches are subject to final regulatory approval

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This newly created role reflects Allwyn’s renewed focus on accelerating performance in its retail channel by ensuring growth, innovation, and execution remain tightly connected. All this while championing the vital role retailers play at the heart of communities across the UK’s high streets.

Bridget will take over from Jenny Blogg, Operations Director, who will leave the business in early spring to pursue an external opportunity.

Bringing over 25 years’ experience as a consumer-focused leader, Bridget is renowned for redefining customer experiences and pushing the boundaries of retail innovation. Her impressive career spans senior executive and board-level roles across Food, Clothing, Home, Telecoms, Technology, and Social Media, including positions at Marks & Spencer, Sainsbury’s, O2, BT Group, and most recently Snap.

With a passion for consumer engagement and a proven track record of driving digital transformation and omnichannel strategies, Bridget will spearhead initiatives to create relevant growth opportunities and strengthen partnerships with National Lottery retailers across the UK. These efforts will be central to the ongoing transformation of The National Lottery, which will gather momentum in 2026, enabling Allwyn to offer more engaging ways to play and raise even more money for Good Causes.

Reporting into Bridget in new roles will be Alison Acquaye-Acford (Retail Revenue & Customer Director), James Dunbar (Retail Strategy & Operations Director) and Emma Hubbard (Head of Retail Delivery).

Andria Vidler, CEO of Allwyn UK said: “We’re thrilled to welcome Bridget to Allwyn. Her extensive experience in retail innovation and digital transformation will be instrumental as we continue to transform this wonderful British institution and deliver even more for National Lottery Good Causes.

“Bridget’s leadership will help us provide an exceptional service to our 43,500 retail partners and millions of National Lottery players across the UK.

“We’d like to wish Jenny every success in her future endeavours and thank her for her significant contribution to Allwyn and The National Lottery during her time with us.”

Bridget Lea added: “I’m excited to join Allwyn at such a pivotal time for The National Lottery. Retailers play a vital role in communities nationwide, and I look forward to working with our partners to create modern, engaging experiences that delight players and support the ongoing transformation of The National Lottery.”

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The slogan, along with the giant gold hand, has not been seen on screens together for more than 26 years. They have been reimagined to reach new audiences to support the nation’s millionaire-making game, Lotto.

As The National Lottery’s flagship game, Lotto has created over 3,500 millionaires since the first draw in November 1994. Allwyn, the operator of The National Lottery, will be using the ad to showcase real people winning and support an optimistic nation that is longing for a bit of hope and ‘what if’ belief moments. The campaign features real Lotto millionaire winners from across the years in cameo roles declaring “We won, and you could too!”.

The winners include Sarah Cockings from Newcastle who won £3,045,705 at age 21. Also featured are Chris and Geraldine Bradley from South Wales who were part of a family syndicate with grandfather, Bob, and father, Barry, and shared a £3,570,063 win in 2006. The campaign also sees an appearance from Gary MacDonald, who drove a delivery van round Lakeside Shopping Centre in Essex before he scooped the £5,208,504 jackpot in April this year and took early retirement.

The campaign supports a study of more than 2,500 people by The National Lottery that Britons would like more hope in their lives and that we are, at heart, a nation of believers.  They have found that 98% of people say that as a nation we could all do with a bit of hope right now. A further 89% of Brits have their fingers crossed for something good to happen, with 41% hoping to win the Lotto.

Underlining how we are a nation of optimists, the majority of public (53%) consider themselves to be lucky, with 72% believing that being positive or hopeful can change the outcome of events. While 40% of the nation don’t believe they are lucky, 61% of people do feel most optimistic when they have something to look forward to.

Steve Parkinson, Brand & Marketing Director at Allwyn UK, operator of The National Lottery said: “The original tagline ‘It Could Be You’ has always struck a chord with our players and it has never left us. We know our players still use the phrase when they buy tickets and enter the draw and there is a great amount of nostalgia attached to it.

‘We are at heart a nation of optimists who want to imagine what might be possible’

“But there’s also a new generation of players that want those ‘what if’ magic moments that Lotto provides. People win Lotto week in, week out, and we all have a chance if we buy a ticket. We wanted to embrace that and involve some of the real winners from across the years to demonstrate that anyone can win.”

The ‘It Could Be You’ advertisement was used to launch the nation’s very first National Lottery game and the tagline became instantly recognisable. It was coupled with a giant pointing hand descending dramatically from the sky indicating that anyone could win.

“’It Could Be You’ confidently taps into The National Lottery’s history of changing lives, but it also comes at a moment where the British public have been telling us they’d love a bit of more hope in their life. We are at heart a nation of optimists who want to imagine what might be possible,” added Steve.

“’It Could Be You’ has always sparked people’s imaginations and underpinned the magic of winning. Since it started, Lotto has created over 3,500 millionaires and continues to offer huge jackpot prizes in every draw. We all hope and dream that it could be us one day and this campaign aims to get the nation talking about what they would do if it was them next!”

The advert was directed by celebrated commercial director Dave Meyers, who has also shot music videos for the likes of Taylor Swift, Sabrina Carpenter, Harry Styles, Kendrick Lemar, Billie Eilish, Dua Lipa and Megan Thee Stallion.

The advert was broadcast on TV first on Monday 1^st September with a peak Coronation Street slot. There is a new refreshed look and feel to the Lotto game. September’s Lotto Must Be Won event of a £15m jackpot on Saturday 13^th September is being supported by the new branding and is on the point of sale that is heading to retail stores from 1^st September.

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