Food Truck Festival, sponsored by Calor, will take place on Saturday 21^st May 2022 from 11am to 7pm and will showcase the very best of what food truck food has to offer.

Featuring up to 20 food trucks from all over Ireland, this first-of-its-kind event for Down Royal will see artisan food trucks come together to showcase their culinary delights.

Visitors to Food Truck Fest will not only experience the very best of local food in the Artisan Food Village hosted by Good Food NI, but can also enjoy live local music and entertainment provided by media partner Cool FM, as well as visit the Craft Village, Picnic Area and Kids Zone with free attractions for the children.

Emma Meehan, Chief Executive of Down Royal Racecourse said: “From converted horseboxes to retro campervans and vintage buses, the food truck phenomenon is becoming more and more popular, with many local businesses adapting their menus and facilities to create these new and exciting concepts.

“Food Truck Festival, in partnership with Calor, is a unique new event which gives us the opportunity to open the gates of Down Royal Racecourse to an audience outside of the regular racegoer.

“With an anticipated crowd of over 4,000 visitors, Food Truck Fest will not only provide food truck vendors with the opportunity to showcase their street food to a captive audience, but will also be a fantastic day out!”

Jennifer Fagan, Brand Manager at Calor said: “The food truck concept has become one of the biggest trends in street food over the past few years and we’re really excited to announce our sponsorship of Food Truck Festival at Down Royal Racecourse.

“We look forward to bringing visitors from across Ireland together to enjoy delicious food, fun and entertainment, all in one location – the perfect day out for all the family!”

Food truck vendors will also compete to be crowned Northern Ireland Food Truck of the Year 2022 with the chance to win a pitch at Down Royal Racecourse on key race days throughout the year.

For full details on Food Truck Festival and to book your tickets please visit www.downroyal.com.

Caption: Jennifer Fegan, Brand Manager at Calor, Phyllis Hayes of Vanilla Bean Catering and Emma Meehan, Chief Executive at Down Royal Racecourse.

The post Brand new Food Festival set to take place at Down Royal Racecourse first appeared on Neighbourhood Retailer.

As we head into the Summer period consumers are looking for that refreshing hit of flavour to lift their spirits and transport them to somewhere more exotic. And with the unquestionable demand for flavoured energy drinks (accounting for 30% of the stimulation market and growing*^) and the popularity of the Mango category, leading drinks company, Boost, have launched a Mango energy flavour in a 250ml can to the local market.

Through market research, Boost Drinks found that consumers are choosing more fruity, tropical flavours with Mango being the clear winner at tickling tastebuds which has experienced a 22% year-on-year growth in consumer popularity**.

This was one of the deciding factors in Boost expanding its energy range, explained Fran Matthews, Boost Brand Manager.

“Our new Boost Energy Mango flavour is a taste sensation”, said Fran. “We are so excited to get the 250ml can into the hands of consumers across Northern Ireland and at the great price of 59p per can. It is made with natural flavouring so it’s both refreshing and satisfying – what better way to cool down this summer.”

Boost is the only energy drinks brand to introduce Mango flavour in a 250ml can.

Thirst quencher

Fran continued: “Boost Energy Mango is a real thirst quencher and with the growth in popularity of the flavour, the timing couldn’t be better for our new arrival.  When creating this incredible new product, we wanted to ensure a genuine Mango hit with every mouthful, so we chose natural flavouring and colours.

“The feedback from consumers has been very positive so pick up a taste of summer in a can at independent retailers now and start your summer countdown with Boost Energy Mango.”

Northern Ireland independent retailers will welcome the news that Boost is supporting the new product launch with a strategic marketing plan.

Marketing support

Fran concluded: “We are investing in wide-ranging marketing support for Boost Energy Mango including trade and consumer PR, print and digital advertising, lots of product on shelves and sampling activity, that will help drive lots of customers to independent retailers here.

“We’re also throwing a tropical themed party in Belfast and partnering with Belfast Live and Cool FM to give two lucky people in Northern Ireland the chance to win a summer beach break, it really is Mango madness!”

Boost Drinks was established in 2001, launching in Northern Ireland in 2003 and now owns the province’s top selling soft drink within the local independent convenience channel*.  Boost is available in various pack formats across seven core Energy flavours, Sport and Iced Coffee.

Sources:

*IRI Marketplace Data, Symbols & Independents, Unit Sales w/e 27.12.20

**IRI Marketplace Data Symbols & Independents 52 weeks volume sales to 6th September 2020

*^IRI Marketplace Data Symbols & Independents 52 weeks volume sales to 27thDecember 2020

^*IRI Marketplace Data Symbols and Independents 52 weeks volume sales to 29th November 2020

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The post The Man’go’ to Drink This Summer first appeared on Neighbourhood Retailer.