Francine Matthews, Brand Manager, Boost Drinks, said: “Our Juic’d range has a trio of unbelievable flavours that need to be tasted to be believed: Pineapple and Guava Punch, Mango and Tropical Blitz, Watermelon and Lime Twist. They are juicy, energising, irresistible and the perfect way to keep cool during the warm, balmy days.”

Consumers love to explore new flavours and with the growing demand for the 500ml can format, the timing is right for this new range, explained Fran.

Fran said: “Last year was a huge year for Boost in NI with total unit sales of a staggering 27 million which was driven largely by sales of Boost Energy Red Berry – NI’s best-selling soft drink in the convenience channel.

“We think that the superior blend of real fruit juice and maximum energy in our Boost Juic’d range will appeal to our current Boost drinkers and attract new people who prefer the 500ml can which is the ultimate thirst quencher.”

Fran continued: “Keep an eye out on Boost’s social media pages for more exciting Juic’d activity over the coming weeks which will include sampling opportunities, competitions, and a radio promotion – it’s time to get Juic’d Northern Ireland!”

Boost was established in 2001 after founder and CEO Simon Gray saw the opportunity to offer consumers a great quality energy drink at a fraction of the price of other brands at that time.

Two years later Boost, alongside Hardy Distribution, brought the brand to the local market, making the brand 20 years old in NI next year. Boost Drinks now owns the province’s top selling soft drink within the local independent convenience channel.

Boost is available in various pack formats across Energy, Sport and Iced Coffee products.

Caption: (l to r) Remi Shore (27) from Downpatrick, Emily McMurtry (19) from Lisburn, and Josh O’Hagan (29) from Belfast get se’Juic’d at the launch of Boost Energy’s new Juic’d range.

The post Boost 500ml Juic’d can set to energise tastebuds this summer first appeared on Neighbourhood Retailer.

2021 was a huge year for Boost in NI with total unit sales of a staggering 27 million which was driven largely by sales of Boost Energy Red Berry – NI’s best-selling soft drink in the convenience channel.

The 500ml market is the largest selling can segment at £251m & growing +28% year on year with flavoured 500ml variants driving the category growth +39%.

Boost Juic’d is available in three exciting flavours – Pineapple and Guava Punch, Mango and Tropical Blitz, Watermelon and Lime Twist. Each have their own unique personality and the 500ml can format will complement the existing 500ml and 1 litre re-sealable range.

The superior blend of real fruit juice and maximum energy in Boost Juic’d will attract new shoppers and drive incremental sales in the category.

Juic’d will be supported in Northern Ireland with a 360-marketing campaign across trade and consumer formats including PR, sampling and advertising.

Boost was established in 2001 after founder and CEO Simon Gray saw the opportunity to offer consumers a great quality energy drink at a fraction of the price of other brands at that time.

Two years later Boost, alongside Hardy Distribution, brought the brand to the local market, making the brand 20 years old in NI next year. Boost Drinks now owns the province’s top selling soft drink within the local independent convenience channel.

Boost is available in various pack formats across Energy, Sport and Iced Coffee products.

The post Boost Drinks launches new 500ml can format in three new flavours first appeared on Neighbourhood Retailer.