Boost Drinks launches new 500ml can format in three new flavours

The remarkable success of Boost Energy in Northern Ireland has led soft drink giant Boost Drinks to expand its Energy portfolio with the introduction of a 500ml can format in three brand new flavours.

2021 was a huge year for Boost in NI with total unit sales of a staggering 27 million which was driven largely by sales of Boost Energy Red Berry – NI’s best-selling soft drink in the convenience channel.

The 500ml market is the largest selling can segment at £251m & growing +28% year on year with flavoured 500ml variants driving the category growth +39%.

Boost Juic’d is available in three exciting flavours – Pineapple and Guava Punch, Mango and Tropical Blitz, Watermelon and Lime Twist. Each have their own unique personality and the 500ml can format will complement the existing 500ml and 1 litre re-sealable range.

The superior blend of real fruit juice and maximum energy in Boost Juic’d will attract new shoppers and drive incremental sales in the category.

Juic’d will be supported in Northern Ireland with a 360-marketing campaign across trade and consumer formats including PR, sampling and advertising.

Boost was established in 2001 after founder and CEO Simon Gray saw the opportunity to offer consumers a great quality energy drink at a fraction of the price of other brands at that time.

Two years later Boost, alongside Hardy Distribution, brought the brand to the local market, making the brand 20 years old in NI next year. Boost Drinks now owns the province’s top selling soft drink within the local independent convenience channel.

Boost is available in various pack formats across Energy, Sport and Iced Coffee products.