Delivering on McCoy’s unmistakable bold flavours, the roll-out of the new PMPs follows the success of the McCoy’s Epic Eats Chip Shop Curry Sauce and Bangin’ BBQ multipacks which launched earlier this year.

Available in stores from the beginning of January, the new McCoy’s Epic Eats PMPs are also non-HFSS, with 45% less salt than standard potato crisps on average.

The introduction of the two new SKUs expands the McCoy’s Epic Eats range following its launch in February, while capitalising on the strength of the £1.25 PMP format. £1.25 PMPs are growing +27.8^[1]% in the CSN category, driving 61% of Independents’ sales. As trends towards more cautious spending continue, £1.25 PMPs appeal to consumers by offering a trusted price point.

The two new McCoy’s Epic Eats £1.25 PMPs extend KP Snacks’ market-leading £1.25 PMP range which is growing strongly +43.8^[2]%. Worth £174.6m, McCoy’s is one of the top five £1.25 PMP ranges, growing +28.9^[3]%.

Matt Collins, Trading Director at KP Snacks said: “We are delighted to be expanding our market-leading £1.25 PMP portfolio with two bold flavours from the McCoy’s Epic Eats range.

“Since launching earlier this year, McCoy’s Epic Eats has performed strongly, driving brand penetration and exciting consumers. We are committed to supporting our retailer partners with big, innovative flavours that are delivered in the right format to drive sales.”

The post KP Snacks extends award-winning McCoy’s Epic Eats range first appeared on Neighbourhood Retailer.

McCoy’s is offering retailers the chance to win one of six £2000 cash prizes to create their own ‘epic’ adventure.

Designed to support retailers with exciting prizes and drive sales of the newly launched range, the “Fund Your Own Epic Adventure” competition also includes scratch cards with 1,100 prizes up for grabs in the form of £20 vouchers or a free case of stock.

Running for eight weeks from Monday 20^th February, the competition is exclusive to the new McCoy’s Epic Eats product range, featuring two bold flavours: Nacho Cheese and Spicy Salsa. Retailers will automatically be entered in the prize draw and qualify for a scratch card when they buy two cases of McCoy’s Epic Eats.

SALES BOOST

Leanne Parkes, Shopper Marketing Manager C&I said: “We are delighted to be launching a new retailer competition for McCoy’s, offering our valued retailer partners the chance to win big prizes and create unforgettable memories with an epic adventure of their own.

“As a popular and much-loved brand delivering innovation to the category, McCoy’s Epic Eats is perfectly positioned to boost sales for retailers.”

The brand-new McCoy’s range has been designed to excite the category and bolster growth of the McCoy’s brand, while strengthening its flavour credentials.

McCoy’s Epic Eats is available in a Grab Bag format that is perfect for lunchtimes and a £1.25 PMP, ideal for capitalising on the strength of large format PMPs which are growing +25.7% YOY^[1].

^[1] Nielsen IQ, Total Coverage, Total PMPs Value, MAT 03.12.22

The post ‘Epic’ retailer competition launched by KP Snacks first appeared on Neighbourhood Retailer.