KP Snacks extends award-winning McCoy’s Epic Eats range

KP Snacks has announced it is expanding its McCoy’s Epic Eats range with the launch of Chip Shop Curry Sauce and Bangin’ BBQ flavours in a £1.25 PMP format.

Delivering on McCoy’s unmistakable bold flavours, the roll-out of the new PMPs follows the success of the McCoy’s Epic Eats Chip Shop Curry Sauce and Bangin’ BBQ multipacks which launched earlier this year.

Available in stores from the beginning of January, the new McCoy’s Epic Eats PMPs are also non-HFSS, with 45% less salt than standard potato crisps on average.

The introduction of the two new SKUs expands the McCoy’s Epic Eats range following its launch in February, while capitalising on the strength of the £1.25 PMP format. £1.25 PMPs are growing +27.8^[1]% in the CSN category, driving 61% of Independents’ sales. As trends towards more cautious spending continue, £1.25 PMPs appeal to consumers by offering a trusted price point.

The two new McCoy’s Epic Eats £1.25 PMPs extend KP Snacks’ market-leading £1.25 PMP range which is growing strongly +43.8^[2]%. Worth £174.6m, McCoy’s is one of the top five £1.25 PMP ranges, growing +28.9^[3]%.

Matt Collins, Trading Director at KP Snacks said: “We are delighted to be expanding our market-leading £1.25 PMP portfolio with two bold flavours from the McCoy’s Epic Eats range.

“Since launching earlier this year, McCoy’s Epic Eats has performed strongly, driving brand penetration and exciting consumers. We are committed to supporting our retailer partners with big, innovative flavours that are delivered in the right format to drive sales.”