Delivering on McCoy’s unmistakable bold flavours, the roll-out of the new PMPs follows the success of the McCoy’s Epic Eats Chip Shop Curry Sauce and Bangin’ BBQ multipacks which launched earlier this year.

Available in stores from the beginning of January, the new McCoy’s Epic Eats PMPs are also non-HFSS, with 45% less salt than standard potato crisps on average.

The introduction of the two new SKUs expands the McCoy’s Epic Eats range following its launch in February, while capitalising on the strength of the £1.25 PMP format. £1.25 PMPs are growing +27.8^[1]% in the CSN category, driving 61% of Independents’ sales. As trends towards more cautious spending continue, £1.25 PMPs appeal to consumers by offering a trusted price point.

The two new McCoy’s Epic Eats £1.25 PMPs extend KP Snacks’ market-leading £1.25 PMP range which is growing strongly +43.8^[2]%. Worth £174.6m, McCoy’s is one of the top five £1.25 PMP ranges, growing +28.9^[3]%.

Matt Collins, Trading Director at KP Snacks said: “We are delighted to be expanding our market-leading £1.25 PMP portfolio with two bold flavours from the McCoy’s Epic Eats range.

“Since launching earlier this year, McCoy’s Epic Eats has performed strongly, driving brand penetration and exciting consumers. We are committed to supporting our retailer partners with big, innovative flavours that are delivered in the right format to drive sales.”

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McCoy’s is offering retailers the chance to win one of six £2000 cash prizes to create their own ‘epic’ adventure.

Designed to support retailers with exciting prizes and drive sales of the newly launched range, the “Fund Your Own Epic Adventure” competition also includes scratch cards with 1,100 prizes up for grabs in the form of £20 vouchers or a free case of stock.

Running for eight weeks from Monday 20^th February, the competition is exclusive to the new McCoy’s Epic Eats product range, featuring two bold flavours: Nacho Cheese and Spicy Salsa. Retailers will automatically be entered in the prize draw and qualify for a scratch card when they buy two cases of McCoy’s Epic Eats.

SALES BOOST

Leanne Parkes, Shopper Marketing Manager C&I said: “We are delighted to be launching a new retailer competition for McCoy’s, offering our valued retailer partners the chance to win big prizes and create unforgettable memories with an epic adventure of their own.

“As a popular and much-loved brand delivering innovation to the category, McCoy’s Epic Eats is perfectly positioned to boost sales for retailers.”

The brand-new McCoy’s range has been designed to excite the category and bolster growth of the McCoy’s brand, while strengthening its flavour credentials.

McCoy’s Epic Eats is available in a Grab Bag format that is perfect for lunchtimes and a £1.25 PMP, ideal for capitalising on the strength of large format PMPs which are growing +25.7% YOY^[1].

^[1] Nielsen IQ, Total Coverage, Total PMPs Value, MAT 03.12.22

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As the Official Team Partner of The Hundred, KP Snacks’ leading brands, popchips, Butterkist, POM-BEAR, Tyrrells, KP Nuts, Hula Hoops, McCoy’s, and Skips, feature across the team shirts of eight men’s and women’s teams competing in the tournament.

As part of its ‘Everyone In’ campaign, KP Snacks is launching a ‘Win and Get Active’ on-pack promotion on 1^st May across Eat Now formats for the eight brands, giving shoppers the chance to win thousands of bats and balls.

Shoppers will also have the chance to win sports bundles, gift cards and tickets to The Hundred final via a series of promotions. In addition to this, the Hula Hoops, McCoy’s and Tyrrells ranges will feature engaging cricket-themed designs to further promote the partnership.

Introduced last year alongside the first edition of The Hundred, KP Snacks is also bringing back its ‘Everyone In’ online hub to offer families free and easy ways to get involved.

The platform includes engaging content featuring cricketing stars as well as no purchase necessary opportunities for consumers to win bats and balls. The hub will also help families with how they can get involved in cricket by providing information on their local clubs and national programmes.

Kevin McNair, Marketing Director at KP Snacks, says, “We’re delighted to be supporting our consumers in getting active through our partnership with The Hundred. Cricket is the perfect sport to get families moving and sharing special moments this summer, and we’ve got plenty of activities planned to continue driving interest in the sport. Over the course of our five-year partnership with The Hundred, we aim to help thousands of families across the UK get more active together”.

Partnering with The Hundred is part of KP Snacks’ ambition to inspire healthier lifestyles. Doing the right thing for consumers is a key ingredient of its ‘Taste for Good’ plan, the KP Snacks responsible business approach. The partnership aims to drive interest in cricket and provide better access for families to get involved in the sport as part of its ‘Everyone In’ campaign.

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The leading snacks business saved 142 tonnes of plastic across heritage brands Skips, Nik Naks and Space Raiders, freeing up space on retailers’ shelves and resulting in 644 fewer lorry journeys.

Additional packaging modifications also saw plastic reductions across McCoy’s, Hula Hoops and Butterkist, as well as KP Snacks market leading PMP range.

Meanwhile, the company also unveiled new modernised packaging for its iconic Hula Hoops brand, which hit the impressive £150m milestone earlier this year.

Rolling out from December, the new Hula Hoops packaging features vibrant colours, sharp graphics and bold patterns, enhancing the brand’s appeal to a wider audience. The eye-catching design and colours look to engage and disrupt shoppers, hinting at bold and tasty flavours that can be found within each pack.

As a well-loved and recognisable brand, the packaging refresh will build on Hula Hoops’ iconic look by bringing the entire range under a master-brand design, clearly communicating its sub-ranges and making it easier for consumers to navigate in store.

John McDougall, Brand Manager at KP Snacks, said: “Hula Hoops is an iconic brand and continues to be a dominant player in the CSN category, having recently surpassed the £150m RSV milestone. We are delighted to be reinvigorating the brand with an exciting packaging update across the entire range to continue driving its strong position.”

The move towards reducing packaging follows a 77 tonne packaging reduction in 2020 across Hula Hoops, Tyrrells, and popchips, the introduction of a KP Nuts’ fully recyclable Christmas nut caddy and a 100% recyclable KP Peanut Butter jar.

KP Snacks is also taking steps towards closing the loop on its packaging materials. It recently joined the Flexible Plastic Fund, a cross-industry collaboration managed by Ecosurety that is working towards a long term vision of a circular economy for flexible plastics. In collaboration with manufacturers, retailers and recyclers, the Fund will help to drive the development of UK infrastructure for flexible plastic recycling through collaboration and by providing financial incentives for recyclers.

KP Snacks has also partnered with TerraCycle® to support the recycling of bagged nuts, popcorn, crisps and pretzels packets nationwide.  With locations around the UK, consumers can drop off their used KP Snacks packs for recycling. Through the TerraCycle® partnership, 13m snack packs have been recycled so far.

Nicola Robinson, Head of Sustainability at KP Snacks said: “We’re committed to lessening the environmental impact of our activities and this investment in reducing plastic across our portfolio is just the first step in this process.

“While reducing plastic in our supply chain is a key element of our approach, we also recognise our responsibility to help develop recycling solutions over the long term so that ultimately, we can turn our crisp packets back into new crisp packets. Achieving this will require deep collaboration across the value chain, which is why we’re proud to be a member of the Flexible Plastics Fund, as well as partnering with TerraCycle® to help support infrastructure development within the UK.”

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The refresh will roll out in stores from 30th August, with modernised packaging being introduced across the core flavours, Salted, Cheddar & Onion, Salt & Malt Vinegar, Flame Grilled Steak, and Thai Sweet Chicken.

While retaining the familiar look and feel which consumers know and love, the redesign brings to life more vibrant colours as well as a patterned design to help catch the attention of shoppers. The new design also incorporates the tagline, ‘Full On Flavour’, highlighting McCoy’s reputation for unmistakable boldness and great-tasting snacks.

Sue Mackay, Marketing Manager, KP Snacks says: “McCoy’s is a leader in the CSN category, synonymous with strong and full-on flavours. We are really excited to be able to drive this brand reputation even further with a fun packaging makeover”.

Worth £133.2m RSV, McCoy’s is the No.1 ridged Crisp brand and No.1 meal deal choice, purchased by 8m households^[2]. McCoy’s is delivering +39.7% ahead of the total £1 PMPs sharing segment at 6.5%^[3].

^[1]  Nielsen Scantrack 17.07.21

^[2] Kantar WPO 52 w/e July 2020

^[3] Nielsen Scantrack 17.07.21 

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