Rolling out in stores this month, the new packs combine well-loved KP brands with favourite flavours and an increasingly popular format.

The two new products support retailers by capitalising on shopper trends. 82% of retailers say £1 PMPs are must stocks and 40% of snack shoppers say they are more likely to buy a product in PMP format.

The new Big Hoops Salt & Vinegar PMP joins Hula Hoops Big Hoops BBQ Beef, the best selling £1 PMP in the convenience channel. Hula Hoops continues to thrive as a dominant player in the CSN category. Worth £155.4m and growing at +10.8%, the Hula Hoops range underwent a modernised packaging refresh at the end of last year to enhance its appeal to a wider audience.

The new Discos Cheese & Onion £1 PMP is the second Discos flavour to launch in the popular format, following the launch of Discos Salt & Vinegar £1 PMP last year.

Cheese & Onion is a core flavour and consumer favourite, and the new Discos £1PMP launch is perfectly positioned to capitalise on the +12.2% growth of £1 PMPs in the CSN category. Worth £16.4m and growing at a phenomenal +39.1%, Discos is a familiar and well-loved brand that consumers recognise and trust, the new Discos £1 PMP has been designed to drive increased impulse sales.

Matt Collins, Trading Director at KP Snacks, says: “We are delighted to be growing our £1 PMP portfolio with Big Hoops Salt & Vinegar and Discos Cheese & Onion. We are confident this format will continue to show strong growth going forward. In the past twelve weeks, KP Snacks’ £1 PMP range has grown in value at +15.4% as the hero Food to Go category continues to grow.

“As we continue to expand our extensive PMP portfolio, we are keeping retailers at the forefront of our decision-making by selecting the top flavours and brands that we know will drive sales.”

The new products join KP Snacks’ wide-ranging PMP portfolio as the 23rd and 24th £1 PMP SKUs respectively. The KP Snacks £1 PMP range is worth £67.6m and is growing at +12.2%. Hula Hoops is an iconic, family favourite brand, eaten by 2 million consumers every week with an impressive 90% brand awareness. The Discos snack brand is worth £16.4m and is growing at an astounding +39.1% MAT.

The post KP Snacks extends market leading £1 PMP range with two new SKUs first appeared on Neighbourhood Retailer.

Launching on June 28^th, the Tyrrells £1 PMP range unites a well-loved and quintessentially British brand with an ever-growing, popular format.

The KP Snacks £1 PMP range is currently outperforming the category at +13.5%, a result of KP Snacks’ continued commitment to delivering the right ranges and formats to its retail partners^[1]. KP Snacks offers an extensive portfolio of PMP products with 24 £1 PMP SKUs, designed to excite shoppers and drive impulsive purchases for retailers. 42% of shoppers buy crisps and snacks on impulse and the PMP format looks to fuel these purchases with 33% of shoppers believing that PMPs offer better value^[2].

Matt Collins, Trading Director at KP Snacks, says: “We are extremely excited to be launching three core Tyrrells products as £1 PMPs. Tyrrells is already a well-known and much-loved brand, and by moving into PMPs, we can offer great value whilst widening our appeal.”

“KP Snacks is currently thriving in the PMP segment, outperforming market growth and offering an exciting range in this versatile format. We are continuing to expand our PMP portfolio, driving sales for retailers by engaging consumers with products they love in an appealing and increasingly popular format.”

Taste and quality are at the heart of the Tyrrells offering and its authentic English heritage attracts consumers all over the UK and internationally. Worth £55.1M RSV and growing +12.9%, Tyrrells has 86 Great Taste Awards.

The post KP Snacks extends £1 PMP range with Tyrells first appeared on Neighbourhood Retailer.