KP Snacks extends market leading £1 PMP range with two new SKUs
KP Snacks has announced the expansion of its market leading £1 PMP range with the addition of two new SKUs: Hula Hoops Big Hoops Salt & Vinegar £1 PMP (70g) and Discos Cheese & Onion £1 PMP (70g).
Rolling out in stores this month, the new packs combine well-loved KP brands with favourite flavours and an increasingly popular format.
The two new products support retailers by capitalising on shopper trends. 82% of retailers say £1 PMPs are must stocks and 40% of snack shoppers say they are more likely to buy a product in PMP format.
The new Big Hoops Salt & Vinegar PMP joins Hula Hoops Big Hoops BBQ Beef, the best selling £1 PMP in the convenience channel. Hula Hoops continues to thrive as a dominant player in the CSN category. Worth £155.4m and growing at +10.8%, the Hula Hoops range underwent a modernised packaging refresh at the end of last year to enhance its appeal to a wider audience.
The new Discos Cheese & Onion £1 PMP is the second Discos flavour to launch in the popular format, following the launch of Discos Salt & Vinegar £1 PMP last year.
Cheese & Onion is a core flavour and consumer favourite, and the new Discos £1PMP launch is perfectly positioned to capitalise on the +12.2% growth of £1 PMPs in the CSN category. Worth £16.4m and growing at a phenomenal +39.1%, Discos is a familiar and well-loved brand that consumers recognise and trust, the new Discos £1 PMP has been designed to drive increased impulse sales.
Matt Collins, Trading Director at KP Snacks, says: “We are delighted to be growing our £1 PMP portfolio with Big Hoops Salt & Vinegar and Discos Cheese & Onion. We are confident this format will continue to show strong growth going forward. In the past twelve weeks, KP Snacks’ £1 PMP range has grown in value at +15.4% as the hero Food to Go category continues to grow.
“As we continue to expand our extensive PMP portfolio, we are keeping retailers at the forefront of our decision-making by selecting the top flavours and brands that we know will drive sales.”
The new products join KP Snacks’ wide-ranging PMP portfolio as the 23rd and 24th £1 PMP SKUs respectively. The KP Snacks £1 PMP range is worth £67.6m and is growing at +12.2%. Hula Hoops is an iconic, family favourite brand, eaten by 2 million consumers every week with an impressive 90% brand awareness. The Discos snack brand is worth £16.4m and is growing at an astounding +39.1% MAT.
