As the Official Team Partner of The Hundred, KP Snacks’ leading brands, popchips, Butterkist, POM-BEAR, Tyrrells, KP Nuts, Hula Hoops, McCoy’s, and Skips, feature across the team shirts of eight men’s and women’s teams competing in the tournament.

As part of its ‘Everyone In’ campaign, KP Snacks is launching a ‘Win and Get Active’ on-pack promotion on 1^st May across Eat Now formats for the eight brands, giving shoppers the chance to win thousands of bats and balls.

Shoppers will also have the chance to win sports bundles, gift cards and tickets to The Hundred final via a series of promotions. In addition to this, the Hula Hoops, McCoy’s and Tyrrells ranges will feature engaging cricket-themed designs to further promote the partnership.

Introduced last year alongside the first edition of The Hundred, KP Snacks is also bringing back its ‘Everyone In’ online hub to offer families free and easy ways to get involved.

The platform includes engaging content featuring cricketing stars as well as no purchase necessary opportunities for consumers to win bats and balls. The hub will also help families with how they can get involved in cricket by providing information on their local clubs and national programmes.

Kevin McNair, Marketing Director at KP Snacks, says, “We’re delighted to be supporting our consumers in getting active through our partnership with The Hundred. Cricket is the perfect sport to get families moving and sharing special moments this summer, and we’ve got plenty of activities planned to continue driving interest in the sport. Over the course of our five-year partnership with The Hundred, we aim to help thousands of families across the UK get more active together”.

Partnering with The Hundred is part of KP Snacks’ ambition to inspire healthier lifestyles. Doing the right thing for consumers is a key ingredient of its ‘Taste for Good’ plan, the KP Snacks responsible business approach. The partnership aims to drive interest in cricket and provide better access for families to get involved in the sport as part of its ‘Everyone In’ campaign.

The post KP Snacks gets the nation active with new bat and ball giveaway first appeared on Neighbourhood Retailer.

To help retailers adapt to the English regulations and easily identify appropriate products, KP Snacks is introducing product cases stamped with a newly developed KP Snacks non-HFSS flash.

The clearly marked non-HFSS cases will support retailers by making it easier to navigate the wholesale aisle and locate products free from restrictions on positioning and promotions. In-store staff will also benefit from these easily identifiable product cases, making it simpler for them to arrange and replenish non-HFSS stock.

The new product cases will be launched across KP Snacks’ leading non-HFSS brands including popchips, Hula Hoops Puft and KP Nuts. The cases will be rolled out ahead of the introduction of HFSS legislation and follows on from KP Snacks’ announcement last month, revealing its HFSS reformulation strategy.

To provide retailers with a straightforward and comprehensive overview of KP Snacks’ HFSS strategy and product reformulation programme, the manufacturer has developed a simple step-by-step HFSS retailer guide. The KP Snacks HFSS retailer guide provides retailers with top tips for optimising their CSN fixtures to prevent lost sales as they adapt to the new regulations. To create easy access to further support, the guide also includes a QR code which directs retailers to the official ACS HFSS guide.

Matt Collins, Trading Director, KP Snacks says: “At KP Snacks, we are committed to supporting retailers as they respond and adapt to the new HFSS legislation. As an industry leader, we have ensured we are prepared for the upcoming changes, and we’re working hard to make sure our retail partners feel similarly ready to continue driving category growth once the legislation is introduced.

“We are delighted to be introducing our new non-HFSS flashed cases and guide to support retailers. KP Snacks is perfectly positioned to help retailers maximise CSN sales with a growing portfolio of tasty non-HFSS products alongside our classic taste brands like McCoy’s and Hula Hoops.”

As a part of its ‘Taste for Good’ commitment, KP Snacks has been working on improving the health credentials of its products for a number of years. By the time HFSS legislation comes into play, over 100 SKUs and a quarter of the KP range will be non-HFSS, making it one of the most comprehensive non-HFSS ranges within the CSN category.

The KP Snacks HFSS retailer guide is available for download at https://kpsnackpartners.com/hfss

The post KP Snacks rolls out non-HFSS case flash and step-by-step retailer guide ahead of legislation first appeared on Neighbourhood Retailer.

Tyrrells, popchips, Hula Hoops Puft, and Penn State are being reformulated, with non-HFSS products rolling out over the coming months.

For the premium and popular sharing brand, Tyrrells, the Lightly Sea Salted flavour which is the number one SKU in the range is being reformulated, and will be available as non-HFSS in both sharing, multipack and singles formats from May. This follows Tyrrells Mediterranean Herb being launched in January this year.

Popchips, the beacon brand in healthy snacking, will be reformulated across the entire range. This will be a phased roll-out with the full range reformulated ahead of October.

The range is worth £40m RSV and is growing in value at +32.5%. Growing ahead of the Healthier crisps and snacks category, popchips has contributed 58% of the growth in the segment.

The non-HFSS Hula Hoops Puft range, consisting of Beef, Salt and Salt & Vinegar flavours, will be rolled out by the end of June. At under 75 calories per pack, it is already one of the lowest calorie snacks in the market.

Popular Penn State flavour Sour Cream & Chive Pretzels will be non-HFSS by May, joining a new non-HFSS Roasted Chilli Pretzels variant which launches this month and offers a tasty and more permissible snack with a hint of spice.

At the same time, the snacks manufacturer will be focussing on building its KP brand, which is the number one brand in nuts, over four times bigger than the nearest branded competitor. KP is worth £83.8M RSV and is growing +7.3% YTD, ahead of the nuts segment at 2%. Nuts have been recognised for their natural credentials and are therefore excluded from the proposed legislation, offering a significant opportunity for growth.

By the time the new legislation is introduced, more than 100 SKUs and a quarter of the KP Snacks portfolio will be non-HFSS, making it one of the most comprehensive non-HFSS ranges available within the Crisps, Nuts and Snacks category. This broad range will be extremely important to retailers as it will be excluded from any promotion and location restrictions that the legislation stipulates.

Following extensive consumer testing, the reformulated products will still offer the same great tastes and bold flavours that KP Snacks is known for. The new range is set to deliver against KP Snacks’ mission of ‘something for everyone’, with brands and formats to meet all occasions. As the leader of category growth for the last seven years and No 1. branded nut manufacturer, KP Snacks will play a key role throughout the introduction of the HFSS legislation.

Andy Riddle, Sales Director, KP Snacks said: “At KP Snacks, we are here to help retailers navigate and adjust to the new legislation. We are ready to embrace the changes that the HFSS legislation will bring and will ensure that we work in partnership with our retailers to continue driving category growth.

“With an extensive programme of reformulation across our market leading portfolio and a focus on driving nuts growth, we are confident that our portfolio will continue to delight and excite consumers as well as driving retailer sales.

“At KP Snacks, we are passionate about doing the right thing by our consumers, by providing people with healthier options to enjoy as part of a balanced and healthy lifestyle. However we are equally committed to driving our taste brands which our consumers know and love, so will continue to offer shoppers choice with our leading brands such as McCoy’s and our Hula Hoops core range.”

As a part of its ‘Taste for Good’ commitment, KP Snacks has been working on improving the health credentials of its products for a number of years. As a result, 80% of KP Snacks’ product portfolio currently contains less than 4g of saturated fat per 100g, 69% of the portfolio contains less than 5g of sugar per 100g, and since the 2018 pledge, there has been a 2.72% salt reduction across the total range.

The company has also continued to remove artificial flavours, sweeteners and colours from all of its products. Consumers are also provided with the required knowledge and options to make informed decisions by highlighting attributes such as high in fibre, Gluten Free and good source of protein on the packs, and by adding colour coding to the nutritional intake labels.

Outside of offering healthier products, KP Snacks is also looking to inspire people to get active through a multi-year sponsorship of The Hundred, an action-packed, 100 ball cricket competition.

The post KP Snacks announces HFSS brand reformulation strategy first appeared on Neighbourhood Retailer.

Promising full-on flavour in a popular and versatile format, the new McCoy’s Sizzling King Prawn £1 PMP looks to capitalise on the growth of PMPs.

Extending the KP Snacks PMP range with this bold and tasty flavour will boost retailers’ sales as shoppers continue to search for great value products, teh company says.

McCoy’s is the UK’s number one ridged crisp brand and its £1 PMP range is thriving and outperforming market growth at +33.8% compared to the market at +8.3%, according Nielsen Scantrack data.

With prawn being the fastest growing flavour within the category, growing at +10% vs the category at +2.7%^[2], the new PMP is perfectly positioned to engage consumers and drive sales.

Matt Collins, Trading Director at KP Snacks, said: “McCoy’s is a leader in CSN, synonymous with tasty snacks and exciting NPD. We are thrilled to be launching McCoy’s Sizzling King Prawn in the increasingly popular £1 PMP format. As we continue to expand our extensive £1 PMP portfolio, which is already outperforming market growth, we are focused on identifying the perfect flavours and brands to boost sales for retailers.

“McCoy’s is one of the top five £1 PMP ranges in the category and the new launch will excite shoppers by delivering a favourite flavour in a format that is trusted to provide excellent value.”

The KP Snacks £1 PMP range is currently outperforming overall category growth at +10.1%^[3]. Worth £145.9m RSV and growing +11.2%^[4], the McCoy’s brand is responsible for the number two and three best-selling meal deal choices^[5].

KP Snacks is the UK’s number one manufacturer of nuts and popcorn, and number two manufacturer of bagged snacks, making iconic snack brands including McCoy’s, Hula Hoops, Tyrrells, Butterkist, KP Nuts, POM-BEAR, popchips, Skips, Space Raiders, Discos, Nik Naks, Wheat Crunchies, Roysters and Frisps.

The post KP Snacks launches McCoy’s Sizzling King Prawn in £1 PMP format first appeared on Neighbourhood Retailer.

As the Official Team Partner of The Hundred, KP Snacks brands: popchips, Butterkist, POM-BEAR, Tyrrells, KP Nuts, Hula Hoops, McCoy’s, and Skips, will all feature on team shirts. Driving association of KP Snacks and The Hundred, the brands will also feature in broadcast idents and in ad spots during broadcasting breaks, as well as through in-ground promotion on the big screens.

Promotional merchandise

In the run-up to the competition, KP Snacks has encouraged retailers to purchase cases of its promoted products for a chance to win match tickets and merchandise to enjoy themselves and with their families. Implementing retailer bundle deals, depot activations, and merchandising including aisle end displays, KP Snacks is using its partnership and brands to incentivise, engage, and inspire its retail partners to celebrate The Hundred.

The manufacturer is also offering free and easy ways for consumers to get engaged with cricket through their recently launched ‘Everyone In’ hub at everyonein.co.uk. ‘Everyone In’ is an easy-to-use digital platform offering simple, fun ways for people to get active this summer through cricket, alongside lots of fun video content with some of the male and female stars of The Hundred.

Anyone for Cricket?

As a final element of the partnership, KP Snacks and McCoy’s, the sponsors of Manchester Originals, have partnered with Co-op in Manchester to give away thousands of balls and bats to inspire people to get more active through cricket during the course of the partnership.

Kevin McNair, Marketing Director, says: “At KP Snacks, we care about doing the right thing – by our consumers, our communities, our people and the environment – and we believe that snacks can be enjoyed as part of a balanced and healthy lifestyle, including regular exercise. Our vision is to support healthier lifestyles and inspire families across the UK to get more active.

The Hundred

“We have partnered with The Hundred because we believe cricket is the perfect route to encourage families to get moving and enjoy more moments together. Over the next five years, our partnership with The Hundred aims to help thousands of families up and down the country to get more active together”.

The post KP Snacks launches campaign to champion healthy and active lifestyles first appeared on Neighbourhood Retailer.