The latest phase brings the total number of trees planted to 25,000 across communities throughout the region, reinforcing the retailers’ long-standing commitment to supporting local environments and enhancing biodiversity where their stores operate.

Delivered in partnership with Trees on the Land, a charity and not-for-profit project from the Green Economy Foundation, the initiative continues to provide meaningful benefits at a community level – from creating green spaces for schools and clubs, to supporting farmers with natural boundaries and habitats that protect soil and wildlife. The 2026 planting programme has once again seen widespread engagement, with projects delivered across both rural and urban locations.

Maurice Cusack, Head of Retail Marketing for SuperValu and Centra said: “At SuperValu and Centra, being a community retailer means investing in initiatives that deliver long-term value where it matters most – in the communities we serve.

“Through this partnership with Trees on the Land, we’re not only contributing to a greener environment, but also supporting local schools, clubs and farmers to create sustainable spaces that will benefit their communities for years to come. Reaching 25,000 trees planted is an important milestone, and we’re proud to continue building on this progress.”

Imogen Rabone, Project Co-ordinator and Founder of Trees on the Land added: “This partnership continues to make a real difference at community level, helping to establish tree cover that delivers lasting environmental benefits while also enhancing local spaces. From improving biodiversity and air quality to creating natural learning environments and habitats, the impact of these 25,000 trees will be felt for generations to come.

“It is through committed, community-focused partners like SuperValu and Centra that projects like this can continue to grow and thrive.”

The initiative forms part of SuperValu and Centra’s wider sustainability commitments, including their target to plant 50,000 native trees by 2032, supporting both environmental goals and stronger, more resilient local communities.

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Supporting Musgrave’s sustainability strategy, SuperValu and Centra have sponsored 20,000 trees to date, in 70 locations across the region, bringing them a step closer to their pledge of planting 50,000 native trees by 2032.

The project, in conjunction with Trees on the Land, a charity and not-for-profit project from the Green Economy Foundation, launched in 2022 and this year has seen trees planted in Kevin Lynch Hurling Club in Dungiven, Alpha Housing in Portadown, Culloville Blues GAC near Crossmaglen, St Malachy’s High School in Castlewellan, Irvinestown Primary School, Ardmore Cricket Club near Derry~Londonderry, and Limavady Grammar School.

Colleagues from SuperValu and Centra stores across Northern Ireland supported the initiative by pulling on their wellies and visiting many of the tree planting locations.

Desi Derby, Director of Marketing for SuperValu and Centra said: “At SuperValu and Centra, we are committed to supporting our local communities and to reducing our impact on the environment, as we continue our journey to become a more sustainable business.

A POSITIVE LEGACY

“We believe it is our responsibility to leave a positive legacy for future generations and this project is an important aspect of that goal, creating many environmental benefits.

“We are very proud to continue our partnership with Trees on the Land by sponsoring the planting of a further 5,000 native trees to help create a greener future for our local communities.”

Imogen Rabone, Project Co-ordinator and Founder of Trees on the Land added: “We are delighted to be in the fourth year of the partnership with SuperValu and Centra, which has now seen a total of 20,000 trees planted in communities across Northern Ireland.

“Our vision at Trees on the Land, is to establish tree cover and woodland in rural and urban areas that will provide valuable resources for future generations and bring lasting benefits, including absorbing carbon, improving air quality, supporting biodiversity, and protecting soil.

“It is thanks to partnerships like this with SuperValu and Centra through Musgrave NI that makes this possible.”

A commitment to planting 50,000 trees is one in a list of steps being taken by SuperValu and Centra to make their stores and communities more sustainable.

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In partnership with Trees on the Land, a charity and not-for-profit project from the Green Economy Foundation, the project launched in 2022 and saw 10,000 trees planted across 30 locations in Northern Ireland over two years, while this year a further 5,000 have been planted in 19 locations including Tullygally Primary School in Craigavon, St Catherine’s College in Armagh, the Faughan Valley Community Interest Company in the North West, St Mary’s College in Irvinestown and Lisburn BMX Club.

Colleagues from SuperValu and Centra stores across Northern Ireland supported the initiative by pulling on their wellies and visiting many of the tree planting locations.

Desi Derby, Director of Marketing for SuperValu and Centra said: “At SuperValu and Centra we are committed to reducing our impact on the environment and become a more sustainable business.

“We believe it is our responsibility to leave a positive legacy for future generations and this project is an important aspect of that goal. We are delighted to continue our partnership with Trees on the Land by planting a further 5,000 trees to help create a greener future for our local communities.”

Imogen Rabone, Project Co-ordinator and Founder of Trees on the Land added: “It’s fantastic to be in the third year of a partnership with SuperValu and Centra and see a total of 15,000 trees planted in almost 50 locations across Northern Ireland so far. These trees will bring lasting benefits including absorbing carbon, improving air quality, supporting biodiversity, and protecting soil.

“Our vision at Trees on the Land is to establish tree cover and woodland in rural and urban areas that will grow for many years and provide valuable resources for future generations. It is thanks to partnerships like this with SuperValu and Centra through Musgrave NI that makes this possible.”

A commitment to planting 50,000 trees is one in a list of steps being taken by SuperValu and Centra to make their stores and communities more sustainable.

The post SuperValu and Centra on track to plant 50,000 trees by 2032 first appeared on Neighbourhood Retailer.

The initiative will see the convenience retailers partner with Trees on the Land – a charity and not-for-profit project from the Green Economy Foundation – to sponsor the planting of 5,000 native trees in 13 locations across Northern Ireland this year, and a further 5,000 in 2023.

To further support the initiative, colleagues from SuperValu and Centra stores will be pulling on their wellies and volunteering to help plant the trees (Covid-19 permitting).

Desi Derby, Director of Marketing for SuperValu and Centra in Northern Ireland, said: “This is a very exciting community initiative for us, and we are thrilled to partner with Trees on the Land. We know from talking to our customers that environmental issues are important to them and at SuperValu and Centra, we believe in and care about sustainability, and have already made significant changes to become a more sustainable business.

“We are committed to making a positive impact in the communities in which we operate and being able to facilitate the planting of this number of native trees will have many positive long-term effects, including absorbing carbon dioxide, improving air quality, improving soils and enhancing biodiversity.”

Imogen Rabone, Project Co-ordinator and Founder of Trees on the Land, added: “We are delighted to partner with SuperValu and Centra for our tree planting scheme. Thanks to their support we can enable community groups, schools, smallholders, and farmers to plant 10,000 native trees across Northern Ireland over the next two years. These trees will create habitat for wildlife, soak up carbon and provide many other useful ecosystem services for many generations to come.”

A commitment to planting 50,000 trees is one on a list of steps being taken by SuperValu and Centra to make their stores and communities more sustainable, and each month, the brands will spotlight the tangible steps they are taking to become more sustainable, while encouraging shoppers to play their part.

“We all have a responsibility to care for the environment and we believe small changes can make a big impact. Together with our customers, we can build a more sustainable future by helping to look after the planet we all share,” Desi said.

Caption: SuperValu and Centra Brand Communications Manager Carol Marshall visits landowner Rosanna Ballentine and son Ian, whose farm in Carryduff will benefit from 500 native trees sponsored by the community retailers.

The post Supervalu and Centra pledge to plant 50,000 trees across NI first appeared on Neighbourhood Retailer.