As shoppers continue to deal with the increased cost of living, Musgrave NI is giving back to communities with three lucky winners chosen across each brand every day between September 5 and October 16.

Across SuperValu stores, there will be three prizes of £100 vouchers per day to be won, while in Centra and Mace stores, shoppers will have the chance to win one of three £50 vouchers per day.

Shoppers will be invited to scan a QR code in store and fill in their details online to enter the prize draw.

“This latest initiative is in addition to our three-point plan to support shoppers at this difficult time,” said Desi Derby, director of marketing for Musgrave NI.

“We’re investing £5.6m in over 300 special offers every week across SuperValu, Centra and Mace, including many everyday essentials.

“We’ve over 700 own brand products across SuperValu and Centra, up to 33% cheaper than the better-known brands. And, in SuperValu, with more than 500 of our branded products price-checked against Tesco, we are committed to delivering the best value for our customers across our entire range.

“Customers across the region are feeling the squeeze on their household finances from the increased cost of living, so we wanted to give back to the communities in which we operate.

“We’ve committed over £25,000, offering shoppers the chance to win up to £100 towards their weekly shop to top up on essentials and to treat themselves when times are tough.

“With three prizes to be won per brand per day, a total of 378 customers across Northern Ireland will benefit from the competition.”

The Shop for Free competition, which is sponsored by Lucozade, Mi Wadi and Walkers, will run for six weeks with nine winners chosen at random each day across the three brands.

Full terms and conditions can be found on the SuperValu, Centra and Mace websites.