The pint giveaway is part of the Christmas Cheers campaign, which has been created to deliver a little Christmas spirit through great pints and great laughs, while supporting the hospitality trade that is able to reopen this Christmas.

Alongside the free pint initiative, some of Ireland’s funniest social media stars have joined forces with Carlsberg to share their unique take on Christmas 2020. The social media content series will raise a smile, a glass and a farewell to 2020.

Former Irish rugby player Tommy Bowe jumped in for a cameo with Northern Irish funny man, Shane Todd. He said: “It’s been a difficult year for many so, it’s great to do something positive for people, whether that’s giving them a laugh, even at my expense, or helping support local bars and restaurants through free pints of Carlsberg.”

Colum Campbell, Carlsberg Marketing Manager at Diageo Ireland commented: “We know Christmas is going to feel and look different this year. The idea behind Christmas Cheers is to give people something to smile about while providing much needed support to the hospitality sector as some welcome people back safely and responsibly. So hopefully the simple pleasure of a laugh and a free pint makes a little difference for those that are meeting up safely in bars and restaurants over the Christmas period.”

The Christmas content series will be released in the lead up to Christmas Day and can be viewed on Carlsberg Ireland social media channels @CarlsbergIreland.

Free Christmas Cheers pints of Carlsberg can be claimed now at anyexcuse.com/promo/yourcarlsbergNI and redeemed at participating bars and restaurants across Northern Ireland. A full list of participating outlets is available on the AnyExcuse website.

Terms and conditions apply. Over 18s only. One pint per person. Pints to be redeemed adhering to latest guidance and regulations for hospitality and regions.  

#YourCarlsbergNI

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Colum Campbell, Carlsberg Marketing Manager at Diageo Ireland, said: “It’s a tough time right now for everyone. The objective of this giveaway is to support pubs and bars as they welcome those getting together safely and responsibly.

“We know people no longer take for granted the simple pleasure of a pint and a chat with a friend. We wanted to do something to support those who are making up for lost time and getting together in a safe way, so we thought we could provide the pint and they can provide the chats.”

25,000 pints in total are being offered across the island of Ireland as part of Carlsberg’s ‘A Pint With Your Name On It’ campaign. Advertising to support the giveaway launches this week across Northern Ireland.

The pints can be claimed at anyexcuse.com/promo/yourcarlsbergNI and redeemed at more than 200 pubs and bars across Northern Ireland. A full list of participating outlets is available on the AnyExcuse website.

Terms and conditions apply. Over 18s only, one pint per person. Pints to be redeemed adhering to latest guidance and regulations for hospitality and regions.

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