WKD Outdoor and Social Media campaigns offer Xmassive Prizes

WKD Outdoor and Social Media campaigns offer Xmassive Prizes

With Christmas this year set to be unlike any other, WKD is to be supported by a festive communications programme offering much-needed glimmers of seasonal fun to consumers.

A Christmas-themed social media campaign will engage consumers, reaching a target audience of over one million via WKD’s ever-popular social channels. The online activity will include opportunities to win WKD Xmassive Stockings containing a selection of drinks, a variety of branded merchandise and that most 2020 of items, the WKD-branded face-mask. The campaign will also include humorous suggestions for Christmas WKD-ecorations, a Christmas cracker joke competition and, for those looking to create their own RTD-based cocktails at home, recipes for DIY festive drinks, courtesy of WKD’s very own mixologist.

Seasonal outdoor campaign for Northern Ireland

Also, exclusively for Northern Ireland, a seasonal outdoor campaign will feature on billboards in tactical locations. The ads will feature a festive bottle-tree made from the brand’s colourful flavour variants and proclaim ‘Have A WKD Christmas’.

Alison Gray, head of brand – WKD, at owner SHS Drinks, says: “WKD wants to do whatever it can, in whichever ways it can, to raise a few smiles and help bring 2020 safely to a close.”