BOOST puts the people of Northern Ireland at the centre of new campaign
As part of its new brand campaign, There’s a BOOST for That, Boost Drinks has released a TV ad and has launched an interactive roadshow which will help members of the public identify their ‘need state’ as well as offering ways to win prizes and have fun.
The roadshow will visit five locations across Northern Ireland including The Boulevard, Banbridge on 17th August, Foyleside Shopping Centre, Derry~Londonderry on 31st August, Victoria Square, Belfast on 7th September, Queen’s University, Mandela Hall on 17th September and Rushmere Shopping Centre, Craigavon on 21st September.
The fully integrated There’s a BOOST for That campaign marks a strategic repositioning for the Boost Drinks range, including the release of its new ad, explained Amy Ankrah, Brand Manager, BOOST.
“The TV ad features everyday scenarios where people simply need a little boost. We want people to know that whether your day’s hilarious or humdrum, unforgettable or just get-through-able, every moment’s made better, with a BOOST.
“We can be there when people need some energy to power through, or want to pause and re-set with a tasty caffeine hit or are in need of some thirst-quenching hydration from our BOOST Sport range. Proving that there really is a BOOST to get you through your day,” said Amy.
BOOST REFRESH
The upcoming There’s a BOOST for That roadshow will offer the public lots of ways to interact and engage with the brand.
“We have created a bespoke installation with three different zones that will pop up at each of our locations,” added Amy.
There’s a BOOST for That campaign includes a makeover for BOOST bottles and cans as well as introducing new flavours.
“BOOST fans may have noticed that we have extended our range this year, with a new limited edition BOOST Sport flavour, Watermelon & Lime, which is already selling out in some outlets,” said Amy.
“Also proving popular are the two new Sugar Free flavours, Sugar Free Apple and Raspberry and Sugar Free Tropical Blitz, which complement our Sugar Free Original.
“We’ve also refreshed the look of our entire range to ensure BOOST products look contemporary and appealing in stores. Our delicious Iced Coffee range has received a total makeover – a brand-new look but the same great taste and made with real milk.”
