Trading name for UK DMO revealed
The UK Deposit Management Organisation (UKDMO) has unveiled its trading name – Exchange for Change.
The not-for-profit body is delivering the Deposit Return Scheme (DRS) across Northern Ireland, Scotland and England. The scheme is due to go live in October 2027.
With a new brand icon that will appear on all in-scope bottles, cans and return points associated with the DRS, Exchange for Change “reflects the scheme’s core purpose” it has been designed to become the single, recognisable identifier of the scheme.
Describing it as a “consistent visual marker”, it will support correct participation at the point of return and give a clear, unified message across packaging and infrastructure.
The DMO worked with Uncommon Creative Studio, a global creative agency with experience in major brand projects, on the development of the brand and logo.
CEO at Exchange for Change, Russell Davies said: “Our new name reflects what this scheme is about – making a simple change that has the power to transform streets, communities and recycling habits across the UK.
“The brand icon is intended to become synonymous with the scheme itself, providing a consistent visual cue that supports participation and helps drive cleaner streets and communities.
“We’re excited to take this next step and will keep working closely with partners across the UK, supporting them in preparing for the launch of the scheme and making sure that together we deliver real change and a scheme that works for everyone.”
Exchange for Change will work closely with drinks producers, retailers, wholesalers and hospitality to support the adoption of the scheme logo on labels and packaging. Formal issuance of the scheme logo and detailed guidance on how and when to apply it – including placement, sizing and approved formats – will be shared in the coming weeks, giving businesses time to prepare artwork updates ahead of the scheme’s introduction.
Under the regulations, the logo will be a required part of container design for drinks included in the scheme (PET plastic, aluminium and steel, 150ml-3l), helping customers recognise in-scope items and understand how to return them.
