Melting Pot Fudge secures Tesco NI listing
Melting Pot Fudge is set to expand its presence in Northern Ireland grocery retail after securing a new listing in Tesco Northern Ireland.
From 18th May, the Belfast brand’s 50g impulse bars will be available as part of the meal deal across all 29 Tesco superstores in Northern Ireland.
The listing includes three core SKUs – Traditional Butter, Salted Caramel and Madagascan Vanilla.
The move marks a significant milestone for Melting Pot Fudge as it continues to grow its retail footprint and increase accessibility for shoppers in the convenience and impulse space.
Jack McAdorey, General Manager of Melting Pot Fudge said: “Securing a place in Tesco Northern Ireland’s meal deal is a major step for the brand. It gives us strong visibility in a high-footfall retail environment and creates an important opportunity to drive trial
among mainstream shoppers.
“For us, this is about making Melting Pot Fudge more accessible and continuing to build our presence within grocery retail. The meal deal format is a highly competitive space, so to secure this listing is a strong endorsement of the brand and the product.”
The launch gives Melting Pot Fudge access to a key impulse purchase occasion and supports the business’s wider growth ambitions as it looks to scale distribution across the island of Ireland and beyond.
Handmade in Belfast, Melting Pot Fudge has built a strong reputation for its traditional production methods, simple ingredients and award-winning flavour range. The Tesco Northern Ireland meal deal listing represents the latest step in the brand’s commercial growth strategy, with the business focused on increasing distribution, driving awareness and bringing the brand to more consumers through mainstream retail channels.
“As we continue to grow, securing listings like this is key to getting more fudge into more hands and building long-term momentum for the brand,” added Jack.
Visit https://www.meltingpotfudge.co.uk/ for more information.
