Hovis Bakeries launch website following merger green light
Having completed the acquisition of Hovis Group Limited, Associated British Foods has confirmed the integration of the two businesses will soon begin.
Evidence of this merger can already be seen with the launch of the Hovis Bakeries website.
With a tagline of ‘Nourishing the Nation’, the new website announces the bringing together of Allied Bakeries and Hovis Group.
With the merger having been given the green light by the CMA last month, ABF said the new business will invest in the segments of the UK bakery category that are growing as a result of changing consumer tastes and needs.
Chief Executive of Hovis Bakeries, Sarah Arrowsmith said this was an exciting opportunity to create a large and transformative UK bakery business.
“We will now begin the work of revitalising our brands through innovation, becoming the UK’s best own-label bakery partner and strengthening our position as the bakery industry’s route to market through our unique direct-to-store network,” said Sarah.
George Weston, Chief Executive of ABF said the completion of this transaction marked a significant step towards the delivery of a profitable UK bread business.
“By combining our expertise, scale and capabilities with targeted investment into new product categories, this business can return to growth, provide greater consumer choice, serve our customers better than ever and so create value for shareholders,” he said.
“The transaction will support the wider UK economy, including by securing high-quality jobs. I am confident that our uniquely capable team have the right plans to build this business.”
