Aisles dedicated to ‘easily forgotten’ Christmas items created in Tesco

Aisles dedicated to ‘easily forgotten’ Christmas items created in Tesco

In order to help customers keep on top of their last-minute Christmas shopping lists, Tesco has launched a dedicated section in its Express stores for “forgotten items”.

Gravy, stuffing, cooking oil and fruit cocktail are among the products which are most commonly forgotten about by consumers in the run-up to Christmas.

Supermarket giant, Tesco revealed that along with these items, customers forget to stock up on bin liners, tin foil and table salt.

Tesco introduced its dedicated section after experiencing a rush to buy essential but often forgotten festive necessities at its Express stores in the days leading up to Christmas.

In the week leading up to Christmas 2021, Tesco Express stores saw a 150% spike in sales of tin foil and a near-200% increase on stuffing sales. The sales of gravy granules went up by more than a third, while there was a 155% lift in sales of table sauces.

The items customers most commonly forget to include in their Christmas shop include fruit cocktail in juice, sunflower oil, meringue nests, kitchen roll, mayonnaise, bin liners, table salt, toilet roll and cling film.

Kevin Tindall, Managing Director for Tesco Convenience said: “We know Christmas is a busy time of year – so while it’s easy to remember the turkey and Brussel sprouts, it’s just as easy to forget those bin liners for the end-of-day clear-up, or kitchen roll for Christmas dinner spillages.

“With the launch of our ‘easily forgotten’ sections, we’re giving our customers one less thing to worry about this Christmas,” he added.

Tesco’s ‘easily forgotten’ aisles are just one way it is helping customers this festive season.

In October, the supermarket locked down the price of more than 1,000 everyday items until the new year to help customers budget for Christmas.

And it recently announced the launch of a huge new Clubcard coupon trial, which will see 4 million users of the Tesco Grocery and Clubcard app receive personalised coupons every two weeks.

With the new digital coupons, customers could earn extra points on a new Christmas outfit from F&F or an extra discount on a Boxing Day cheese board.