Belfast’s iconic Primark store to reopen in time for Christmas

Belfast’s flagship city centre Primark store is to reopen in time for Christmas, four years on from a devastating fire.
The retailer says the new five-floor renovated shop will reopen in the first week of November and will be 76% bigger than the old store.
As well as being bigger, the improved shop features a brand-new Disney cafe located on the second floor and a new nail and beauty studio.
Retail NI Chief Executive Glyn Roberts said: “Without a doubt this reopening will be a much-needed boost for the city centre and its traders. This store was always a huge footfall driver for our members in Royal Avenue and the city centre as a whole.
“Whilst the city centre is experiencing serious challenges at present, its future has huge potential to be a fun, family friendly destination with a dynamic retail and hospitality offering.”
The listed Bank Buildings on Royal Avenue came close to being lost following the fire, which burned for three days after starting on August 28 2018.
In a June 2019 report, the Northern Ireland Fire and Rescue Service (NIFRS) said a joint investigation with the Health & Safety Executive had found that the cause of the fire was “accidental”.