BESTWAY offering the ‘best way’ in retail – campaign to attract new retailers underway

Bestway Wholesale is launching a dynamic and powerful campaign to attract and recruit retailers to its portfolio of brands – with years of knowledge, experience and talent brought together under the current CSG and Bestway Retail’s integration. Their message is that Bestway Retail offers the best choice of symbol brands, alongside a market leading proposition to entrepreneurial retailers that includes unparalleled opportunity and best-in-class service support, product range and rebates.

According to Bestway Retail Director, Mike Hollis, retailers can now enjoy a first-rate offer and support package across the group with benefits of scale, investment and high margin opportunity for them to successfully build their businesses:

Attractive proposition

“There is real opportunity for retailers here, and we believe we offer the most powerful and attractive proposition in the sector” he says.   “Retailers that join our Bestway family now have a compelling choice as to the symbol or retail proposition that best meets their needs, skills, and aspirations.   We know that ‘one size does not fit all’ and that’s why each of our symbols offer something different within our estate portfolio.

“We’re excited to be showcasing our offer and reaching out to retailers with the launch of this new recruitment campaign that clearly sets out the benefits of our core brands and our combined proposition.

“Furthermore, we have just announced that CSG retailers and Best-one retailers will all have the added benefit of access to our Bestway Cash & Carry depot network with rebate rewards on qualifying additional purchases (with immediate effect).

Individual development plans

“Not least, we have a history of investing in our retailers through individual development plans to accelerate retailer growth – plans which have been proven time and time again to drive sales uplift, and this comes alongside an increasing focus by our marketing teams in driving consumer awareness and brand recognition to deliver trust and confidence in our core brands.

“We would invite all retailers to come and talk to us when they are considering their future and let’s discuss how we can make a real difference to their businesses”.

Bestway Wholesale’s managing director, Dawood Pervez, reinforces that increasingly Bestway has become the champion of the independent retailer, giving retailers a collective and powerful voice across the sector and increasingly positioning Bestway as the partner of choice:

Unique proposition

“We always offer a unique proposition within the market place, offering independent retailers the right option for them within our family of businesses.  There is no better time for us to go the market with an ambitious recruitment campaign offering immense opportunity based on a 45-year heritage and proven success.

“Whilst market conditions are changing – out of change comes opportunity and we are right at the forefront of investment, adapting to changing consumer behaviours and tracking trends and developing online platforms to support our retailers, whilst increasing consumer recognition of our leading symbols.

“The teams have been working tirelessly to unlock the benefits of our combined scale and expertise, and the Cash & Carry depot access and rebate rewards on those purchases are evidence of this.

Heartland

“The independent market is our heartland and our ambition is to grow with our retailers, as a partnership based on trust and respect, in a way that will ensure we can provide even more benefit to our retailers in the years’ ahead.  Our partners can be assured that we are putting their needs first and we are not being distracted by a need to service big box retail stores.

“Bringing together the immensely talented teams across CSG and Bestway under Mike Hollis’ leadership, has helped us to create a first-rate offer that is unbeatable for all independent retailers in our group.

Bestway’s symbol, franchise, and company store retail estate incorporates more than 3,795 stores in the UK, (including 2,682 fascia and 195 company owned).