Nearby celebrates third birthday with over 150 stores
Nearby – the convenience brand that arrived on the market as a real contender for retailers has now opened over 150 stores across the island of Ireland in just three years.
Exclusive to S&W Wholesale LTD whose head office is based conveniently in Newry, Nearby has been offering retailers a fresh new symbol brand to help independent retailers forge deeper connections in the local community.
Maurice Little Sales Manager NI said: “When we first started this journey back in 2021, we never imagined we would have 150 stores opened and actively serving their local communities in such a short space of time.
“There is a real desire and want from independent retailers for the brand and the team are ready to work with them to drive on their store.”
To mark the occasion the Nearby team have sent out over 20,000 birthday cards to all stores offering Nearby customers the chance to scan the QR Code for their chance to win some amazing prizes. The date was also marked in NI at Murray’s Nearby Cullyhanna with a long-standing retailer of S&W’s.
Aisling Murray owner of the store said: “Our store is very much at the heart of the community in Cullyhanna. The local community are very supportive of the store, and we are delighted to be able to help Nearby celebrate its milestone while also giving back to our community with a day filled with celebrations.
“Since becoming a Nearby store, we have seen our sales continue to grow with our rural store winning Best Deli and Best Convenience store at the Retail NI “High Street Heroes” Awards last year.”
On the day at Murray’s Nearby over 250 goodie bags packed full of supplier goodies was handed out and customers got the chance to ‘Spin the Nearby Wheel’ to win on the spot prizes. Prizes included hampers, store vouchers and one4all vouchers. The team at Q Radio including the Q-Man were there ensuring customers visiting the store had a great day and got those all-important social media shots to share with family and friends.
Daniel Comiskey Brand Marketing Lead Nearby said: “Three years, 150 stores – we couldn’t ask for much more than that! It’s testament to the entire team at S&W Wholesale LTD for their hard work and commitment to reaching this milestone.
“Celebrating our third birthday with an award-winning retailer and their team at store is what Nearby constantly aspires to achieve. Nearby stores are all about the community and the brand helps deliver that each day through its instore messages, marketing campaigns and customer experience.
“Being able to mark the occasion with a customer celebratory day in the heart of Cullyhanna makes it that more special for the team. We have strong ambitions to continue along the same trajectory path for the Nearby brand for 2024.”
