Bobby’s Scoop ‘Sales Team of the Year’ title at the Retail Industry Awards

Bobby’s Scoop ‘Sales Team of the Year’ title at the Retail Industry Awards

Bobby’s Foods, a market-leading UK food distributor, known for creating exciting products specifically for the convenience channel has won Sales Team of the Year at the Retail Industry Awards.

Bobby’s are a nationwide 137 strong sales team who serve over 22,000 retailers across the UK via a direct to store service model. Bobby’s dedicated reps have served their retailers throughout the pandemic and each lockdown. The company pride themselves on their full sale or return promise and the prestigious award recognises Bobby’s for their service, loyalty, supply, and product range.

Successive awards

Dave Suckling, Managing Director commented, “We were up against some very well-known, national operators in Camelot, Lucozade, and Mondelez, which makes the win more impressive. This award goes alongside the 2020 Nisa Award for Best Direct to Store Supplier and follows successive awards in each of the last four years for great service and product innovation.”

David Suckling continued “This latest award reflects on every single member of every regional team.  I salute everyone out in the field and everyone at the depots for their part in achieving this award. Whatever their role in our business, they will all have an influence on the experience of our customers.”


It also reflects on our head office sales and marketing team, who foster some amazing relationships with symbols and groups across the UK and NI.  The whole head office team has had a part to play in making this happen – so big thanks to everyone.”

The industry-wide recognition will help Bobby’s to build even stronger relationships with retailers and reinforce the fantastic service Bobby’s provide.