Boost Drinks expands senior team following brand growth
Boost Drinks has expanded its senior team following the brand’s growth in Northern Ireland.
Mark Wilford has been appointed as Category Controller, with responsibility for providing strategic category insight to guide future direction for the brand. Mark will spearhead the brand’s growth plans and identify new opportunities, bring a wealth of expertise across many well-known FMCG brands including Nestle, Hallmark, The Body Shop and John West.
Kim Jacks has been appointed as Senior Brand Manager. Kim will create and shape the brand positioning and marketing strategy through detailed research and insights to drive brand growth, as well as taking responsibility for leading and aligning the innovation strategy and pipeline. Kim has over 12 years’ experience working in FMCG sector with brands such as Pepsi MAX, Robinsons and Twinings.
Harley Beecroft has been appointed as Senior Product Development Manager at Boost Drinks, with responsibility for new product development and technical oversight of the brand’s existing SKUs. Harley will be a crucial point of contact between Boost and key partners and will act as guardian for the entire Boost product range to ensure that product quality, product/packaging development and technical agenda is always championed.
Jack Taylor has been appointed as Trade Marketing Manager at Boost Drinks, with responsibility for delivering a diverse range of trade marketing activations, working closely with wholesale and retail customers to widen the reach of the Boost brand. A core focus will be placed on distribution, digital engagement and retail activation in order to keep Boost relevant throughout 2021 and beyond.
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