Boost Drinks launches biggest ever campaign

Boost Drinks launches biggest ever campaign
CHOOSE NOW TO BOOST YOUR SIDE-HUSTLE: Leading functional drinks company Boost has launched a new initiative aimed at inspiring and enabling local people to fulfil their dreams and follow their passion. The new campaign ‘Choose Now’ offers a prize share of £5,000 to help make dreams a reality for those who have a side-hustle as well as a regular job. Pictured is Marty McNally who is a Graphic Designer and a DJ and Katharine Walker who is a Nurse, Presenter and Model. For more information go to

LEADING functional drinks company Boost has launched its biggest and most exciting marketing campaign to date, ‘Choose Now’ and has injected a whopping £1.2 million into the campaign, spanning across TVC, digital, social media, and OOH as well as revealing a complete brand refresh.

Choose now

The ‘Choose Now’ campaign, which focuses on living in the moment, whilst juggling multiple jobs, hobbies and passions at once, will be rolled out across key regions in Northern Ireland and Great Britain.

The TVC which launched earlier this month across major TV stations such as Sky, Channel4 and ITV is fun, with a cinematic look and feel and engages the audience on every single beat. The digital creative will be upweighted on YouTube, in a series of 6”, 10” and 30” videos.

Packaging refresh

The product packaging refresh includes revamped logos unique to each range, as well as an updated energising visual for both the cans and bottles. Every element has been designed to give the products a more premium feel, helping them stand-out on shelf, driving a higher propensity to purchase.

The ‘Choose Now’ initiative celebrates local go-getters from all over Northern Ireland who want to live their lives to the full and one aspect of the campaign is the offer of a financial boost to help them achieve their goals.

There is a share of up to £5,000 up for grabs for five winners (£500 – £2000 per successful claimant) who need a little boost to scale up a hobby or side hustle to help make their dreams a reality. Each winner will also be assigned a mentor to work with them and provide practical advice and guidance.

Hustle Hubs

To help those who are interested in exploring their interests and hobbies and want to take them one step further, Boost is also hosting exclusive virtual Hustle Hub workshops where inspirational local people will be profiled. These people will explain how along with their day job they also manage a side hustle and are striving every day to choose now and achieve their aspirations.

For a chance to win a share of £5000 and find more about Boost’s Hustle Hubs, entrants should visit and simply state in no more than 500 words why they deserve a grant to be in with a chance to win.

Commenting on the Choose Now Campaign and brand refresh, Marketing Director, Adrian Hipkiss said: “Our marketing campaign this year is bigger and better than ever before, and we’re absolutely thrilled to see the new TVC campaign and OOH bring this new position to life. This is our biggest investment to-date, and we could not be more excited to share this with independent retailers and wholesalers.”