Cadbury warms up winter months with ‘Spectacularly Nice’ promotion

With hot chocolate a popular beverage choice during the winter months, Cadbury is warming up the cold season with a new promotion across its hot chocolate range.

Offering consumers the chance to win a host of ‘Spectacularly Nice’ prizes, the promotion will run from mid-January until mid-April.

With any purchase of Cadbury Hot Chocolate, shoppers have the chance to make a future evening even better with London West End theatre evenings or an overnight trip to Paris up for grabs. In addition, there are hundreds of Cadbury Hot Chocolate hampers to be won, which include takeaway vouchers.

The promotion will run on Cadbury Drinking Chocolate 500g, Instant Hot Chocolate 400g and Cadbury Highlights Milk Chocolate 220g.

WINTER BOOST

‘Spectacularly Nice’ is built upon the iconic taste credentials of Cadbury Hot Chocolate, with extensive OOH and in-store support for the new campaign. Entering couldn’t be easier – shoppers simply purchase any participating product and input their information at nice.cadbury.co.uk or scan the QR code on the back of the pack.

Lorena Moyano, brand manager for Cadbury Hot Chocolate at Mondelēz International said: “We know that hot chocolate is many shoppers’ hot beverage of choice when the winter season is in full swing! This year, we wanted to bring them a little boost with the opportunity to win some spectacularly nice prizes across our well-loved range.

“These dark nights and chilly weather make everyone want to cosy up and spend time with loved ones, so why not do it in a spectacular way this winter with Cadbury Hot Chocolate?”

Retailers are being encouraged to stock up on the Cadbury Hot Chocolate range ahead of the promotional period and site the products in their main hot beverages fixture to make the most of the excitement around this impactful promotion.