Matt has been with KP Snacks for 10 years, most recently as Trading Director across multiple channels. He replaces Andy Riddle who is leaving the business for a new role.

Mark Thorpe, KP Snacks CEO, said: “I am delighted at Matt’s appointment to Sales Director. Matt has a wealth of industry knowledge and a proven track record.

“Under his leadership, we will maintain the momentum we’ve built over recent years around our fantastic brands and deliver our ambitious growth plans. I would also like to thank Andy for his contribution to KP and wish him every success in his new role.”

Matt Collins, Sales Director KP Snacks said: “It’s a privilege to lead our talented and experienced, customer-centric sales team. I look forward to further strengthening our customer partnerships, putting our trade partners truly at the heart of our business to continue to deliver sustainable, profitable category growth.”

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Rolling into stores from the end of January, the new launch capitalises on the popularity of Nik Naks as KP Snacks’ fastest-growing brand in 2023 (+47.2%^[1] YOY) and number one Everyday Value brand.

The Nik Naks brand appeals to consumers with 86% of shoppers looking for value^[2]. As the cost of living remains high, consumers seek out affordable treats from familiar brands and Nik Naks offers a trusted snacking option which creates a sense of nostalgia in shoppers.

The new launch combines the success of Rib ‘N’ Saucy as the second most popular Nik Naks flavour, worth nearly £12m^[3] RSV, and the Grab Bag format which continues to perform well within the Convenience and Impulse market. Offering a delicious snack with meaty flavours, the new Nik Naks Grab Bag caters to Food to Go missions which are growing strongly +14.7%^[4].

Matt Collins, Trading Director at KP Snacks, said: “We are thrilled to be launching Rib ‘N’ Saucy in a Grab Bag format, expanding the Nik Naks range which is one of our fastest-growing brands and our number one Everyday Value brand.

“We are committed to delivering great tasting products and value to our consumers, while also offering the right products in the right formats to drive core ranges and sales for our retail trade partners.”

With an RRP of £1.00, Nik Naks Rib ‘N’ Saucy 45g Grab Bags deliver the uniquely knobbly, flavourful snack consumers expect from the brand. Worth £46.9m^[5], the Nik Naks range features three distinctive flavours including Rib ‘N’ Spicy, Nice ‘N’ Spicy, and Scampi ‘N’ Lemon.

^{[1]   Nielsen IQ, Total Coverage, Total Value, MAT 22.12.23}

^{[2] Figures quoted from KP Snacks/ ACS survey of 28 retailers, August 2022}

^{[3]   Nielsen IQ, Total Coverage, Total Value, MAT 22.12.23}

^[4]  Lumina Q1 Convenience Strategy Forum 2023

^{[5]   Nielsen IQ, Total Coverage, Total Value, MAT 22.12.23}

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Delivering on McCoy’s unmistakable bold flavours, the roll-out of the new PMPs follows the success of the McCoy’s Epic Eats Chip Shop Curry Sauce and Bangin’ BBQ multipacks which launched earlier this year.

Available in stores from the beginning of January, the new McCoy’s Epic Eats PMPs are also non-HFSS, with 45% less salt than standard potato crisps on average.

The introduction of the two new SKUs expands the McCoy’s Epic Eats range following its launch in February, while capitalising on the strength of the £1.25 PMP format. £1.25 PMPs are growing +27.8^[1]% in the CSN category, driving 61% of Independents’ sales. As trends towards more cautious spending continue, £1.25 PMPs appeal to consumers by offering a trusted price point.

The two new McCoy’s Epic Eats £1.25 PMPs extend KP Snacks’ market-leading £1.25 PMP range which is growing strongly +43.8^[2]%. Worth £174.6m, McCoy’s is one of the top five £1.25 PMP ranges, growing +28.9^[3]%.

Matt Collins, Trading Director at KP Snacks said: “We are delighted to be expanding our market-leading £1.25 PMP portfolio with two bold flavours from the McCoy’s Epic Eats range.

“Since launching earlier this year, McCoy’s Epic Eats has performed strongly, driving brand penetration and exciting consumers. We are committed to supporting our retailer partners with big, innovative flavours that are delivered in the right format to drive sales.”

The post KP Snacks extends award-winning McCoy’s Epic Eats range first appeared on Neighbourhood Retailer.

Running until the end of the year, the campaign will feature on online video services including Sky, Vevo, and YouTube, as well as across social media platforms.

Designed to engage consumers and capitalise on the strength of evening sharing occasions at home in front of the tv, the new campaign references key entertainment moments from popular shows including I’m A Celebrity Get Me Out Of Here and Strictly Come Dancing. The campaign encourages shoppers to “Go Grab the Butterkist” to make unmissable entertainment moments more delicious and enjoyable.

Leading the popcorn segment with a 35.9% share^[1], nearly twice the size of the nearest branded competitor, Butterkist is the nation’s favourite popcorn, ideal for sharing occasions. The CSN Sharing segment is growing strongly +13.4%^[2] and the new campaign maximises on this by spotlighting Butterkist’s 100g sharing bags.

Rachael Rayner, Brand Manager, KP Snacks said: “As the nation’s favourite popcorn brand, Butterkist is the perfect choice for making shared entertainment moments lighter, tastier and more fun. We are delighted to have launched this new media campaign, establishing Butterkist as the ideal accompaniment to much-loved TV moments while driving overall brand growth.”

^{[1] Nielsen IQ, Total Coverage, Total Popcorn Value, MAT  07.10.23}

^{[2]  Nielsen IQ, Total Coverage, Total Value, MAT  07.10.23}

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The £70,000 giveaway offers retailers the chance to win one of 70 £700 cash prizes, plus 160 £70 stock vouchers.

Running for eight weeks from 8^th October in the UK and Northern Ireland, retailers will automatically be entered in a prize draw when they range four cases of £1.25 Flavoured Nuts.

Alongside this, KP is donating 10p to Movember for every case sold in November, making up a total donation of £10,000. KP has proudly supported the charity for over four years with a series of different initiatives and campaigns.

Tasty Nuts has been the growth engine of the CSN category over the past year, and KP has been leading the way. Now worth £97m RSV and set to hit £100m by 2024, KP has a 25.6% share of the Nuts segment and is a key driver of category growth^[1]. The last year was one of the most successful for the brand, with KP delivering new products for different occasions and tastes, with both format and flavour innovation – contributing to a strong performance of +19.1% YOY^[2], growing sales and penetration ahead of the market.

Matt Collins, Trading Director of KP Snacks said: “We are delighted to be running this huge giveaway on KP Nuts, offering our valued retailer partners the chance to win big cash prizes while donating £10,000 to the Movember Foundation.

“The giveaway also helps to raise awareness of the great history and successes of KP Nuts as we celebrate our milestone 70th anniversary.”

KP has been delivering great tasting and high-quality nuts since 1953 and is now the branded leader within the Nuts category. Its KP Flavour Kravers range is worth over £5 million^[3].

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