KP Snacks celebrates 70th anniversary with biggest ever retailer giveaway
KP Snacks has announced the launch of its biggest ever retailer giveaway with a £70,000 fund to celebrate 70 years of KP, the UK’s number one brand in Nuts.
The £70,000 giveaway offers retailers the chance to win one of 70 £700 cash prizes, plus 160 £70 stock vouchers.
Running for eight weeks from 8th October in the UK and Northern Ireland, retailers will automatically be entered in a prize draw when they range four cases of £1.25 Flavoured Nuts.
Alongside this, KP is donating 10p to Movember for every case sold in November, making up a total donation of £10,000. KP has proudly supported the charity for over four years with a series of different initiatives and campaigns.
Tasty Nuts has been the growth engine of the CSN category over the past year, and KP has been leading the way. Now worth £97m RSV and set to hit £100m by 2024, KP has a 25.6% share of the Nuts segment and is a key driver of category growth. The last year was one of the most successful for the brand, with KP delivering new products for different occasions and tastes, with both format and flavour innovation – contributing to a strong performance of +19.1% YOY, growing sales and penetration ahead of the market.
Matt Collins, Trading Director of KP Snacks said: “We are delighted to be running this huge giveaway on KP Nuts, offering our valued retailer partners the chance to win big cash prizes while donating £10,000 to the Movember Foundation.
“The giveaway also helps to raise awareness of the great history and successes of KP Nuts as we celebrate our milestone 70th anniversary.”
KP has been delivering great tasting and high-quality nuts since 1953 and is now the branded leader within the Nuts category. Its KP Flavour Kravers range is worth over £5 million.