Chicago Town has unveiled its plans for Pizza to Go in 2021 – including vegan option

Chicago Town has unveiled its plans for Pizza to Go in 2021 – including vegan option

Chicago Town has unveiled its plans for Pizza to Go in 2021, which include a new vegan pizza and a range of new equipment and display solutions to help retailers capitalise on sales.

New Smokey Bac’n & Mushroom 10” takeaway stuffed crust pizza is the latest vegan NPD to join the pizza to go range. The pizza is topped with smoked gouda alternative, crispy bacon-style pieces, mushrooms and diced red onions.

The NPD joins the six-strong line-up of takeaway pizzas which comprises: Loaded Cheese, Loaded Pepperoni, Chicken & Bacon, Magnificent Meat Feast and the vegan Sticky BBQ Jackfruit.

Richard Cooper, senior brand manager at Dr Oetker, commented: “Our new vegan smokey bac’n & mushroom pizza is an exciting new addition to the self-serve pizza to go range. It will appeal to a growing number of vegan and vegetarian consumers who want the same indulgence and familiarity they get from regular non vegan pizza.”

Sales solutions

Also new for 2021 is a range of self-serve solutions which Chicago Town has developed in partnership with food-to-go equipment suppliers including Lincat, Nuttall, Counterline and Fri-jado.

New self-serve packaging and point of sale solutions are also being rolled out to help retailers drive awareness and deliver impact.

A new counter-top solution displays up to 16 pizza quarters at a convenient angle to maximise space and drive incremental sales, all the while keeping accurate, safe temperature control.

Self-serve packaging solutions have also been created including new whole pizza boxes which allow the pizza to stay fresh for up to three hours. The dedicated self-serve quarter slice holder has a perforated bag allowing the pizza to breathe while still retaining freshness and the cardboard sleeve protects the pizza.

Self-serve pizza

Retailers who have already devoted space to a hot food-to-go offer and successfully incorporated Chicago Town self-serve pizza to go into their offer have been experiencing impressive sales and a higher spend per trip per customer compared to chilled or snack food to go options. We’re looking forward to working in partnership with more retailers to help them get a slice of the pizza to go action in 2021.”