Co-Op launches New Year plant-based range
Nisa’s independent retailers are catering for shoppers looking to reset their diets in January, thanks to Co-op’s recently expanded GRO range.
The plant-based products present the ideal solution to consumers embarking on healthier lifestyles as part of new year resolutions.
And Nisa partners now have access to an even more extensive range with the addition of seven brand new GRO products available to tie in with Veganuary.
The new choices include comfort-food favourites to ensure the appetites of shoppers are met in the colder weather such as the No Beef Pie, Fishless Fillet and Chips and Gunpowder Potato Masala.
Jonny Lambert, wholesale category lead for Co-op, said: “Meat alternatives and ready meals are amongst the most popular vegan products that shoppers try during January so Nisa partners can win customers this winter by including GRO products in their store range.
“The bold, eye-catching packaging makes GRO products easy to spot in store and the imaginative recipes will keep shoppers coming back for more.”
GRO products are available in a wide range of categories including Food To Go and Snacking, Pastry and Meat Alternatives, Ready Meals, Desserts and Sauces as well as Frozen.