Coca-Cola kicks off World Cup campaign
Coca-Cola wants everyone to know that ‘Believing is Magic’ with the launch of their FIFA World Cup campaign.
Encouraging people to believe that anything is possible, their ‘Believing is Magic’ title will be supported by an on-pack promotion to win a branded football.
The campaign focuses on the concept of football fans having to ‘Share a Promise’ – committing to an act should their team win. The creative will feature real fans sharing their promises, from getting a tattoo to dying their hair.
Shoppers buying on-the-go (500ml rPET bottles) and sharing promotional packs (multi-pack cans) of Coca-Cola Zero Sugar and Coca-Cola Original Taste will have the chance to win one of 10,000 limited edition Coca-Cola FIFA World Cup 2022 branded footballs.
The ambition is for the number one soft drinks brand in GB (Nielsen) Nielsen Total GB inc dis MAT Val 180622, to build on this success ahead of and during FIFA World Cup 2022, helping to drive sales for retailers.
“Our advice to retailers is to keep an eye on the fixture dates, get stocked up on promotional packs for shoppers and create some eye-catching in-store displays to capture shopper attention,” said Martin Attock, Vice-President, Commercial Development at Coca-Cola Europacific Partners GB.