Consumer champion Which? announces UK’s cheapest supermarket
Following analysis by Which? that found Aldi was the UK’s cheapest supermarket in May, the retailer has taken the cheapest supermarket crown for 12 months in a row.
Consumer champion, Which? found shoppers could save over £18 on a basket of 40 items in Aldi compared to the most expensive store.
The analysis compares the average prices of a shop consisting of popular groceries at eight of the UK’s biggest supermarkets and is carried out on a monthly basis.
A basket of goods in Aldi cost £68.60 on average across the month, with Lidl in second place with a difference of £1.91 (£70.51), widening the gap from last month which was just a 65p difference.
Which? also compares the cost of a larger trolley of 131 items (the original 40 plus 91 more) and found that Asda was once again the cheapest for this shop – a title it has held since January 2020. In May 2023, it cost £332.40 on average for the larger trolley shop.
‘Which? believes the big retailers have a responsibility to ensure everyone has easy access to basic, affordable food ranges’
The latest pricing analysis demonstrates that consumers can make some considerable savings on their groceries, depending on where they buy their food. However, Which? also found that while some good practices exists in the supermarkets, many of the major ones have not done enough to support their customers during the cost-of-living crisis.
“Which? believes the big retailers have a responsibility to ensure everyone has easy access to basic, affordable food ranges at a store near them, and to provide transparent and comparable pricing so people can easily work out which products offer the best value,” said Which? Retailer Editor, Ele Clark.
