Convenience that’s always Nearby – S&W launch new symbol brand

Convenience that’s always Nearby – S&W launch new symbol brand

S&W Wholesale is proud to be ranked among Northern Ireland’s top 100 businesses, servicing over 2,000 customers across the island of Ireland.

The continued growth of its business is down to the unique ability to service both independent and symbol retailers, as well as the growth of the S&W symbol brand and employees.

‘A Whole Lot More’

Last year, after more than a century in the wholesale business, S&W rebranded its offering and promised ‘A Whole Lot More’ for customers. Now, the company is delivering that promise with the launch of a new and exciting symbol brand known as Nearby.

Exclusive to S&W, Nearby will play a vital part in a modernisation strategy to help independent retailers forge deeper connections with the people in local communities.

New symbol brand

“Due to the continued growth, we’re delighted to introduce our new look brand known as Nearby. After extensive research into the convenience market, we identified the need for a new symbol brand to help retailers connect with their consumers on a more personal level. The Nearby brand will refresh the look and feel of convenience stores, while keeping the core elements that customers know and love” said Maurice Little, Nearby NI Sales Manager.

Sense of community

This fresh and relatable symbol offering will appeal greatly to both customers and retailers alike. We’ve created a symbol with a sense of community – a reliable space that people can visit after a busy day to help get the dinner on the table with ease. Nearby delivers a sense of togetherness, convenience and great value that’s never too far from home.


“Reailers joining the Nearby family can enjoy all the benefits of a symbol brand while keeping total control over their business. From day one, we will work with store owners and employees to understand what makes their space unique.

“All of our people have hands on experience in retail and will use their knowledge to make your business more successful every day” said Maurice.

“We don’t ask for a long-term contract, marketing fees, weekly advertising or control over what happens in the store. What we do offer is an attractice brand, bespoke signage, consumer promotional activity, central billing and a dedicated business development manager to guide you with your business needs.

“Above all, we will work as partners, always Nearby and ready to deliver!”

Nearby is much more than a symbol store. As part of S&W, we will provide the latest market knowledge and technology. With a retail support system in place, retailers can get on with the things that make their businesses truly special – we’ll take care of the rest” said Maurice.

“Following the launch of Nearby, we will be on the lookout for retail partners who are just as passionate about their customers, their products, and the future of their stores as we are.”

To find out more about becoming a Nearby retailer email: or contact Maurice directly on 07912478883