Cool the senses with Imperial’s new Crush Fusion range

Cool the senses with Imperial’s new Crush Fusion range

Imperial Tobacco has revealed an exciting new update to its popular L&B Blue New Crush variant to enable retailers to respond to the continued demand for value tobacco products.

Available to buy now, the newly updated variant, L&B Blue New Crush Fusion, provides adult smokers with the opportunity to enjoy an instant cooling sensation thanks to its new and exclusive “Fusion” large bore filter. Nearly 20% larger than a standard-size bore filter[i], the “Fusion” large bore filter offers smokers a new smoking experience.

The New Crush Fusion range also features a white tip for the ultimate contemporary look and feel, a resealable foil to guarantee continuous freshness, as well as special tipping paper to provide the innovative cooling sensation.

L&B Blue New Crush Fusion, which is available for an RRP of £12.50*, provides the same great tobacco blend as the New Crush range, making it the ideal product for adult smokers who are seeking a new smoking experience at great value.

Tom Gully, Head of Consumer Marketing UK & Ireland at Imperial Tobacco said: “We are excited to continue the expansion of our popular L&B Blue range through the launch of our new and innovative New Crush Fusion variant.

“With Kingsize cigarettes seeing impressive growth in both the economy and value-priced sectors, stocking our New Crush Fusion range will help retailers to tap into the continued demand for value tobacco and in turn, maximise sales.”


*Based on ITUK MRRP as at January 2024. For the avoidance of doubt, customers are free at all times to determine the selling price of their products.

[i] Compared to standard-sized bore filter in other Imperial Tobacco cigarette brands