Dale Farm launches new products this spring

Northern Ireland’s number one ice cream brand*, Dale Farm has launched four new products as part of its ever-growing ice cream range.

The brand is strengthening its ice cream offering with the launch of Fruit Hoops, a new ice lolly, made with real fruit juice and an extension to its premium Rapture range with Rapture ice cream tubs – replicating the most popular Rapture stick flavours, Honeycomb and Sea Salted Caramel in 460ml tubs format, with substantial inclusions and toppings.

Fully HFSS compliant, Fruit Hoops are available in both impulse-buy single lollies and multipack formats. Aimed at a family market, Fruit Hoops are made with real fruit juice and no artificial colours, flavours or preservatives. This new line builds on Dale Farm’s dominant position in ice cream, where together with partner brands, it holds 65% share of the Northern Ireland impulse market*.

In response to growing demand for luxury at-home desserts, as more people switch from eating out to eating in, Dale Farm has also extended its decadent Rapture range with the introduction of ice cream tubs, perfect for an indulgent treat. The 460ml tubs are available in two flavours – Honeycomb and Sea Salted Caramel – both of which were recognised at the Ice Cream Alliance awards with a diploma and special diploma of merit.

Claire Hale, Dale Farm, said: “Dale Farm is dedicated to working with retailers across Northern Ireland to deliver the range, quality and value to maximise ice cream category performance. We are excited to bring these four new products to the market and further enhance our ice cream portfolio.

“Fruit Hoops are the ultimate refreshing treat, available for on-the-go impulse lolly lovers and as a multipack for family freezers. Fruit Hoops have been developed as a fun, novelty, value-for-money offering, made with real fruit juice and no artificial colours, flavours or preservatives. Therefore, a perfect guilt free treat, for little & large hands alike.

“We are also delighted to launch our first ice cream tubs into our luxury, premium Rapture range. Rapture ice cream tubs have been developed in response to global ice cream trends for indulgent at-home desserts. They are perfect for those seeking affordable comfort as people reduce spend on eating out, opting for eating in and at-home treats.”

Claire concluded: “This Spring will see us launch impactful, targeted, fully integrated marketing campaigns to support our new product launches, building upon the success of our ‘Favourites’ campaign, which was recognised as ‘Best Marketing Campaign’ at the 2023 Women in Business Awards.”

Fruit Hoops and Rapture ice cream tubs are now available in participating retailers across Northern Ireland.

*Source: NielsenIQ Scantrack Northern Ireland Ice Cream, Unit sales, MAT 52 weeks ending 10/09/22