Dublin based VisionR teams up with SPAR to leverage insights across 48 countries
VisionR, a Dublin-based start-up that claims to provide bricks & mortar retailers with the same insights as their online counterparts, has announced an international agreement with SPAR to leverage instore, shopper-driven insights across its network of 13,600 stores in 48 countries.
Formerly known as Glimpse, VisionR provides retailers with insights from the shop floor by aggregating previously inaccessible data to personalise the shopping experience and drive sales.
The company’s Scout technology uses computer vision and machine learning to transform real-world shopper experiences into online data that retailers can access through VisionR’s App.
The Scout breaks shoppers down anonymously into footfall, shopping groups, shopper profile, shop duration, product engagement, penetration, and spend. Using this information, it is claimed that retailers can then make the same informed decisions about marketing, sales, and operations, as they can online, maximising revenues.
“We give retailers a uniform view of their online and offline shoppers, a complete connected shopper journey, all without storing any personally identifiable data,” said VisionR Co-founder, Shane O’Sullivan.
SPAR internationally has been focused on utilising shopper insights to unlock new opportunities instore and improve the shopping experience.
In select Irish stores, SPAR retailers could perform actions using VisionR data at the promotional shelf-ends that yielded positive results. This is said to have caught the attention of SPAR International, which works with over 105 regional retail organisations.
“Through our partnership with SPAR International, we [VisionR] are able to support SPAR organisations across 48 countries by providing revenue generating data,” said VisionR Co-founder, Oran Mulvey.
VisionR has recently completed a €1.5m investment round, led by Delta Partners, backed by Bank of Ireland, to provide insights to any retailer with physical premises, from grocery to convenience to fashion.
Dermot Berkery of Delta Partners commented: “Physical retailers have been starved of insights to their customers. That makes it incredibly hard for them to compete against online retailers that have voluminous data and rich insights.
“What excited us at Delta about what Oran and Shane are doing is the promise of levelling the playing field for physical retailers. Their technology is simple to adopt and gives insights right out of the box, all while staying within the important bounds set down by privacy requirements such as GDPR.”