Duplo – New hazelnut chocolate biscuit bar from Ferrero
Ferrero UK is reinvigorating the chocolate biscuit category with the launch of a new hazelnut chocolate biscuit bar, Duplo, available now. Capitalising on the success of Ferrero’s previous biscuit brands – Nutella B-Ready and Kinder Cards – Duplo contains 100 calories and is available in a variety of pack formats, making it the perfect treat for shoppers to enjoy at home or on the go.
Ferrero Duplo is set to disrupt the category with a more premium option when compared to current products available, thanks to Ferrero’s heritage and expertise in creating high-quality chocolate. This is evidenced by the chocolate bar being a best seller in Germany since its launch in 1964, with early consumer testing in the UK and Ireland showing a wide appeal across age groups, particularly amongst adults aged 24-45, due to its distinctive nutty taste and flavour, and its creamy texture.
Levi Boorer, Customer Development Director at Ferrero, comments: “The varied product formats and pack sizes give Duplo appeal across a number of different shopper missions, both enabling retailers to offer something new as on-the-go purchases return, as well as larger multipacks that allow people to manage their treating ahead of time and around the working week.”
Duplo is available now in single and multipacks – 1, 2, 5 and 10-packs.
 CPT Research
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