‘Epic’ retailer competition launched by KP Snacks
A new retailer competition has been launched by KP Snacks, alongside their brand-new McCoy’s Epic Eats product range.
McCoy’s is offering retailers the chance to win one of six £2000 cash prizes to create their own ‘epic’ adventure.
Designed to support retailers with exciting prizes and drive sales of the newly launched range, the “Fund Your Own Epic Adventure” competition also includes scratch cards with 1,100 prizes up for grabs in the form of £20 vouchers or a free case of stock.
Running for eight weeks from Monday 20th February, the competition is exclusive to the new McCoy’s Epic Eats product range, featuring two bold flavours: Nacho Cheese and Spicy Salsa. Retailers will automatically be entered in the prize draw and qualify for a scratch card when they buy two cases of McCoy’s Epic Eats.
SALES BOOST
Leanne Parkes, Shopper Marketing Manager C&I said: “We are delighted to be launching a new retailer competition for McCoy’s, offering our valued retailer partners the chance to win big prizes and create unforgettable memories with an epic adventure of their own.
“As a popular and much-loved brand delivering innovation to the category, McCoy’s Epic Eats is perfectly positioned to boost sales for retailers.”
The brand-new McCoy’s range has been designed to excite the category and bolster growth of the McCoy’s brand, while strengthening its flavour credentials.
McCoy’s Epic Eats is available in a Grab Bag format that is perfect for lunchtimes and a £1.25 PMP, ideal for capitalising on the strength of large format PMPs which are growing +25.7% YOY[1].
[1] Nielsen IQ, Total Coverage, Total PMPs Value, MAT 03.12.22
