Fibre One continues to ensure January sweetness for consumers
For many consumers January means healthier eating and Fibre One 90 Calorie is ensuring the sweetness remains with its latest on-pack promotion.
Offering shoppers the chance to win the ‘ultimate craveable experience’, grocery and convenience customers have the chance to win from 2nd January through to 20th February.
There are 600 luxury prizes on offer, including ‘spa days’, by purchasing one of five flavours – Chocolate Fudge Brownie, Cookies and Cream Brownie, Salted Caramel Squares, Birthday Cake Squares and Lemon Drizzle Squares. The promotion will be supported by shopper marketing to encourage sales.
All customers have to do is purchase their favourite flavour and head to the website linked on the pack to find out if a craveable experience could be theirs.
JP Del Carmen, marketing manager at Fibre One 90 Calorie said: “Our mission is to help people celebrate those feel-good moments, without sacrificing the food they love. The ‘new year, new me’ period is a key time for us to recruit new people to the brand and our Crave Club promotion will help us kick off 2023 in a big way.
“With such a range of luxury, craveable prizes to be won, we expect to see our brownie packs fly off the shelves and create a strong start to the year for retailers too!”
The brand encourages retailers to stock up on the Fibre One 90 Calorie brownie range to make the most of the Crave Club promotion.