Forest Feast helping plant trees to protect environment

Forest Feast helping plant trees to protect environment

Armagh-based Forest Feast is backing a campaign to protect the environment by planting millions of trees.

The successful snack brand, which is owned by family business Kestrel Foods at Carn Industrial Estate in Craigavon, has teamed up with Ecologi, a Bristol-based initiative to promote positive climate action.

Kestrel is supporting Ecologi to plant a tree for every order received for its range of gourmet dried fruit and nut snacks and ACTISNACK healthy foods for active pursuits.

The Armagh company is a major supplier of snacks to top retailers such as Sainsbury, Waitrose, Ocado and Tesco. Products are exported worldwide.

It has also recently acquired Just Live a Little, a successful Northern Ireland granola brand, to expand its portfolio of healthier crafted products.

Owner Michael Hall said: “Climate change affects everyone, in every country, on every continent. We all need to act now to protect our beautiful world. We were thoroughly impressed by the leadership and positive action provided by the Ecologi team and decided to join the many other businesses helping with funds to plant millions of trees everywhere to help counter climate change.”

Ecologi was founded by Elliott Coad, wife Lucy Jack and their friend Alex Price in Bristol in 2019 with the ultimate dream to plant “a million trees an hour”.

Ecologi, which uses subscriptions to pay for environmental projects, received funding from the investment group General Catalyst towards its objectives. The climate activists describe their business as a “subscription service for the planet”. Ecologi, for example, has been paying for millions of mangrove trees to be planted in Madagascar to help absorb carbon.

Mr Hall said: “The focus on creating a more plant positive country is completely in line with our own ethos on addressing climate crisis by implementing our own measures to help preserve our precious environment.

“Our entire product range is inspired by our world’s forests, orchards, groves and wetlands. Their abundance and diversity of fruits and nuts is clearly a reminder to us to look for ways to preserve, reserve and revive these important resources.”